Advertising & Marketing

The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.

Maine passed the country’s second statewide ban on facial recognition. Though the law is the strictest of its kind, it won’t affect federal law enforcement currently using facial recognition to track and identify individuals across the country.

Zoom webinars no more: Three-quarters of brand marketers say they're back to in-person experiential marketing, but events are unlikely to look the same as they did in 2019 as more marketers embrace hybrid in-person and virtual models.

Livestreaming was an existing trend that gained newfound relevance during the pandemic. Over the past few months, nearly all of the major US social networks have expanded their services and introduced new livestreaming opportunities, many of which are aimed at boosting commerce on the platforms.

At this year's Worldwide Developer Conference (WWDC), Apple announced several new privacy-protecting updates, including Hide My Email. Alex Cone, vice president, privacy and data protection at trade organization IAB Tech Lab, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Hide My Email will do, some of Apple's other recent changes, and whether the big tech platforms are more concerned about data protection than about privacy per se.

On today's episode, we discuss what a world with fewer bank branches means, what the new digital branch will look like, and how digital banking adoption is faring. Tune in to the discussion with eMarketer vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.

Shifting consumer attitudes and new regulations have raised the stakes on personal data protection. Today, privacy is more than a compliance concern—it’s a key opportunity for differentiation. This is particularly true for emerging tech platforms and applications that rely on users’ trust to grow.

Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.

Twitter is the latest Big Tech firm to bolster its ethical AI research team with top tech critics. Enacting proposals from these teams could help Big Tech build back its fractured public trust.

For Hilton Hotels, first-party data is key to ensuring its guests have a comfortable—and memorable—stay at its properties. Watch Industry Voices: Spotlight on Travel, with Hilton’s Amy Martin-Ziegenfuss, senior vice president of global enterprise and brand marketing, to learn how customer data informs the hospitality brand’s advertising and guest amenities.

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

A stay of execution: Google announced it would delay its deprecation of third-party cookies by almost two years in response to commitments it made to the UK competition authority.

The NFL seeks new media strategies through investors: The league is opening up stakes for non-owners as it works to develop a more robust digital media portfolio and presence.

Following backlash, the search giant will delay phasing out third-party cookies in favor of FLoC until 2023. Chrome’s browser dominance means its eventual changes will have a significant impact on users privacy standards

Not up to par: The Media Rating Council has denied Pinterest accreditation for its video ad metrics, likely due to concerns about how the platform counts impression.