Advertising & Marketing

Retail media networks need to differentiate themselves: Dollar General’s retail media expansion highlights their reach with rural customers.

NFTs may be going through a rocky patch, but brands still turn to them for engagement: Budweiser is tokenizing its famous Clydesdales in a new campaign.

Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.

On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

Spotify doubles down on podcast commitments: The company revealed revenue figures at its investor day event, and warned that it will face losses for the next two years.

Xbox’s smart TV partnership could flesh out its ad business: The company is bringing its games subscription service to Samsung TVs.

On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.

Russia wrestles control of Ukraine’s internet: Ukrainians who still have access to the internet are realizing their traffic is being rerouted to Russia surveillance networks, making it difficult for Ukrainians to stay connected.

PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.

Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.

Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.

EU agreement could push USB-C standard: For holdouts like Apple, this means the end of proprietary charging cables. For consumers, it means more convenient cross-device charging and substantial savings.

At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.

ew York right-to-repair state of mind: Passed in the New York Senate (49 to 14) and in the Assembly (145 to 1), the right-to-repair bill will compel manufacturers to enable affordable fixes.

All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.

Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.

Google is releasing its “automatically created assets” feature into the wild, with more advertisers noticing the beta tool popping up in their Google Ads interface. This feature was first announced on May 24 at the Google Marketing Live virtual event, and it was suggested that this tool wouldn’t be made available until later in the year. The fact that it was showing up for some advertisers scant weeks later is a welcome surprise for those in the pilot group. Here’s how it works: These Google elements may use material from advertisers’ landing pages, domains, and existing ads and keywords to produce headlines, descriptions, and other assets. These automatically produced assets can be accepted and rejected at the campaign level. Why it matters: The assets Google generates could improve ad relevance by customizing ad headlines and descriptions to better respond to users’ unique search queries. Creating ads can be a somewhat monotonous process, and laborious as well. Making it easier for advertisers to create ads and variations of existing ads has the potential to be a net benefit for the search giant’s massive advertising business.

This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.