By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.
Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.
UK marketers cut budgets in Q1: Economic pressures and Trump’s trade moves spark shift to performance-focused tactics and short-term gains.
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
Brands keep quiet on sustainability this Earth Month: Green initiatives among retailers are few and far between due to anti-ESG campaigns and tariff concerns.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.
With limited transparency on causes, these failures remind users that platform dominance doesn’t guarantee stability or uninterrupted access.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.
On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.
GPT-4.1 undercuts rivals with easy-to-budget rates, turning advanced reasoning into the default, not the deluxe.
Furniture retail squeezed by high acquisition costs: Industry KPI data shows the sector at a disadvantage as economic uncertainty and tariffs drive up the cost of winning customers.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company’s business model at risk and threatens ad giants like Meta and Google.
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.