Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
Mercado Libre gains momentum: Disney ad tech integration to broaden access to streaming inventory for Latin America advertisers.
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential.
The tug-of-war between Big Tech and foreign privacy and antitrust regulators is escalating, with end users hanging in the balance
TSMC warns of a shortage until 2026, affecting Nvidia, Apple, and Qualcomm and potentially slowing wider AI adoption plans. Read online
Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.
Anthropic and Menlo Ventures challenge OpenAI with a $100 million fund for AI startups focusing on AI trust, safety, healthcare, and cybersecurity.
Record labels say Verizon encourages piracy through lax policies and prioritizes customer retention over legal compliance.
The first contract protecting media jobs and salaries from genAI use could appease advertisers seeking authentic content sources.
Taboola partners with Apple: The native advertising platform will insert ads into Apple News and Stocks, helping Apple surpass $10 billion in ad revenues for the first time.
Discord’s ad approach sets it apart: The gaming messaging app uses an active “quests” ad format, and is looking to entice non-gaming brands.
Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
AI’s potential to transform search: GenAI can enhance search efficiency by delivering direct answers, reducing reliance on traditional keyword-based search engines like Google.
It’s implementing a strategy that more deeply connects each branch to its local community.