Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
Read AI’s Search Copilot unifies workplace chaos with AI: By pulling data from chats, CRMs, and cloud tools, this cross-platform search engine offers instant setup and an agnostic edge over Big Tech solutions.
Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.
: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.
Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.
70% of consumers worldwide have switched brands because they enjoy experimenting, according to a January 2025 Capgemini report.
The president’s organization has accused Capital One of debanking based on ‘wokeness.’
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.
Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.
With billions invested and a team of pros, Visa’s strategy is stopping fraud at scale—just as consumer losses hit record highs.
Proprietary MMM solutions are those that are offered and controlled by a specific vendor, like an analytics firm, measurement provider, or adtech company.
“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.
UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.
AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.
Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.
This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.
Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.