Advertising & Marketing

Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows.

India regulators challenge Google business models: Accused of abusing its dominant position to push pre-installed software, Google failed to allow users to uninstall apps or choose preferred search engines.

Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.

Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.

Expanding Android’s accessory ecosystem: Adding a competitor to Tile, Apple AirTags, and Samsung SmartTag helps Google round out Android’s accessories, but Bluetooth trackers are fraught with privacy concerns.

AI generators face a series of mishaps, scandals: Advertisers already use AI for data processes, but creative use is up in the air as legal questions mount.

Podcast production tones down: Difficulty in finding new shows makes creation a poor use of resources in the slower-growing industry.

AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.

Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.

McDonald’s innovation strategy leans on its core menu items: The fast-food giant appears to be taking a page from its chief rival, Burger King.

Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.

Apple unloads new Macs featuring Apple Silicon: The latest Mac mini and MacBook Pro models could blanket more of the desktop and notebook market in 2023.

Lunar New Year is big business in China, but Western marketers haven’t quite figured it out: Brands have a selling opportunity, but it’s a work in progress.

Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).

The FTC looks to crack down on greenwashing: Companies that use terms like “sustainable” and “carbon-neutral” could be required to substantiate their claims, or pay heavy fines.

Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.

As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. It’s a win-win. Here are five charts on how to up your loyalty game.

Zappos finds low-hanging fruit to bolster the customer experience: The Amazon-owned retailer launches a label-free, box-free returns service at Whole Foods Markets.

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

TSMC’s strategic expansion: The world’s largest contract chip manufacturer is eyeing expansion into Japan and Europe, a move that could prove useful in any future conflict with China.