Advertising & Marketing

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

Samsung TV Plus records a 60% global viewership increase: The CTV provider is rolling out extensive content updates to take advantage of interest in free ad-supported TV.

Major brands pull X ads after Musk’s antisemitic posts: The controversy is an escalation of X’s already severe problems with brand safety.

Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.

Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.

OpenAI upheaval casts a long shadow on its GPT-5 ambitions: Altman signs on with Microsoft while OpenAI deals with the fallout. OpenAI’s future and genAI ambitions are up in the air.

Microsoft picks up key OpenAI figures, eyeing AI dominance. Expect competitors to accelerate hiring and investments to remain relevant in the generative AI race.

Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Yandex's sale of Russian assets highlights political-business interplay: The move reflects challenges in global tech amid political shifts.

Microsoft refines its consumer strategy with Copilot: The tech giant is competing with ChatGPT for a larger slice of users’ digital media consumption.

Google to delay Gemini release until 2024: It’s holding out until it can release the world’s most powerful generative AI model. Meanwhile, Microsoft’s commercial advantage grows.

Amazon will sell Hyundai cars online next year: It represents a shift in auto sales, merging Amazon’s ecommerce prowess with Hyundai’s automotive innovation amid a push for connected cars.

On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

YouTube mandates AI tool disclosure in videos: Creators face penalties for noncompliance, reshaping digital content integrity.

Real-time bidding data poses national security risks, watchdog says: An Irish privacy group accused Google and other exchanges of improperly guarding sensitive data.