OpenTable aims to ensure the credibility of its review program: The restaurant reservation platform will begin showing members’ profile pictures and first names in reviews.
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.
Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.
Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.
Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.
Deposits have rebounded since the bank collapses last March, but many banks struggle with paying out higher interest rates.
“We're never going to get back to what [digital advertising] used to be. And the sooner we all embrace that, the easier it will become,” said Colleen Harris, director and product manager at Ansira. And yet, less than half (47%) of marketers worldwide are working on a plan to approach cookie-free targeting, according to September 2023 data from HubSpot. With under nine months to go until the death of the third-party cookie, marketers need to make and execute plans quickly.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Meta’s and OpenAI’s upcoming models will make AI more useful: They’ll be able to think, plan, and take action. The features will boost productivity and escalate AI’s risks
88,000 LG connected TVs face security risks, underscoring rising potential threats as IoT devices proliferate. Enhanced security could be a key factor for future products.
The FCC mandates ISPs disclose true service details in clear “nutrition labels,” ensuring transparency and challenging ISPs to match their marketing claims with reality.
Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.
Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the significant role of 'halving' in sustaining this momentum. In our engaging 'Headlines' feature, we dissect the factors contributing to the resurgence of crypto values, examining the critical elements that influence market highs. The 'For Argument’s Sake' segment ignites a thought-provoking debate on the practical uses of cryptocurrencies, with a spotlight on Bitcoin. Expert analysts, Grace Broadbent, and Tyler Van Dyke, join host, Rob Rubin, to offer their insights into the currency's real-world applications. Key Insights: - Cryptocurrencies are witnessing a remarkable revival, with Bitcoin leading the charge by hitting an all-time high. - Market analysts and enthusiasts are keenly observing the impact of 'halving' events on cryptocurrency values. - A detailed analysis of the utility and real-world application of cryptocurrencies fuels a spirited debate, underlining the digital currency's role in the current financial landscape.
A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Best Buy’s customer service will soon be powered by genAI: The retailer is rolling out AI assistants for customers and employees as it tries to deliver more helpful experiences at a lower cost.
Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.