Advertising & Marketing

Major firms like Apple and Microsoft are investing heavily in Southeast Asia, drawn by its strategic advantages, booming tech market, and pro-business climate.

OpenAI unveils desktop option for ChatGPT and latest GPT-4o model: It’s offering the latest upgrades for free. A short-term revenue hit could be worth longer-term site traffic.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.

Sale talk is boosting its stock value amid broader carrier consolidation trends

Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.

Will OpenAI back down from its AI search threat against Google? Announcements before Google’s I/O conference would be a power play that could add more risks to Google’s threat landscape.

Maryland further complicates state-level privacy laws: Two measures protecting consumers’ data were opposed by the ad industry as a federal bill looms.

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.

The brand can differentiate itself by developing its own AI server hardware to complement on-device AI solutions with secure and private services.

Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.

OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.

Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.

Data centers, which power a growing number of cloud apps, video-on-demand services, and artificial intelligence services are nearing a power crisis.