Advertising & Marketing

Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.

Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.

Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?

Best Buy’s customer service will soon be powered by genAI: The retailer is rolling out AI assistants for customers and employees as it tries to deliver more helpful experiences at a lower cost.

Escalating costs across technology, streaming, and online services are resulting in consumer pushback through password sharing and strategic rotation.

The ICBA alleges Navy Federal’s co-branded military program blurs the lines between banks and credit unions.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Meta makes the Quest 3 more like Apple’s Vision Pro: It launches an experimental app with spatial computing features. The Quest’s relative affordability is Meta’s advantage.

Spotify uses AI prompts to generate playlists, Nvidia expands into Southeast Asia, and the CHIPS Act grants TSMC funds for a third Arizona chip fab. AI is transcending use cases and expanding regions.

Targeting EU compliance could broaden arcade/console game access on iOS. It could boost developer revenue, but it also risks scams.

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.

Uniqlo plans to open over 20 US stores this year: The push mirrors similar efforts by Ikea and Zara, reflecting foreign retailers’ belief in the importance of physical retail.

Google mulls AI search paywall to fund costs, risking organic traffic and ad revenues in the name of growth. Can AI competitors beat it to market?

Apple will lay off 700 people in its first major cut since the pandemic. It’s consolidating resources as it shifts to AI development

Meta transforms AI energy into ad revenues: Its strategic AI investments are paying off, but it’s also getting a boost from competitors’ marketplace pain points.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

JPMorgan Chase s turns card data into ad opportunities, aiming for a share of the booming retail media sector: The institution must balance growth and trust.