Everyone is talking about Hims’ Super Bowl weight loss drug ad: The reaction has been largely negative. We examine why it’s a gamble that will likely pay off for Hims.
Doctors take issue with NYU Langone Health’s Super Bowl ad: They’re largely questioning the not-for-profit’s choice to pay $8M+ for the ad. We explore why health systems would be better off advertising in local markets than national TV events.
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.
Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.
Three-quarters of shoppers are open to genAI recommendations: Interest in AI-powered tools is growing as consumers look for ways to make better decisions.
The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.
Meta’s alleged use of pirated books highlights AI’s data dilemma—tech companies need massive data sets, but legal battles may force stricter content licensing rules
Despite record AI investments, Big Tech’s revenue growth isn’t keeping up. With strained infrastructure and investor pressure mounting, 2025 will determine if AI can deliver real returns
NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.
Taking chances versus playing it too safe: Brands like Snickers and Nationwide have faced backlash for polarizing commercials, proving that shock value can be a double-edged sword.
A massive AI investment push and nuclear-powered infrastructure give France an edge, but supply chain constraints and strict EU rules could hamper its ability to compete with the US
The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.
Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.
Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.
OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.