72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.
Cybercrime and ransomware incidents are becoming more common: Not only are cyberattacks taking their toll on entire industries, they’re also taking longer to contain and costing more to resolve.
CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.
YouTube looks to guard privacy, combat AI deception: Policy update lets users request removal of AI content that simulates their voices or faces.
Meta's AI Studio launches AI chatbots for Instagram creators: automated responses aim to enhance engagement while balancing automation and authenticity.
Customer-centric banking organizes products around a specific customer goal or life stage, rather than discretely packaging products.
Meta’s European ad-free subscriptions won’t fly, regulator says: EU regulators pressed charges against Meta that could cost it 10% of its global revenues.
Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.
AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.
hey’re required to investigate when inaccuracies prevent consumers from accessing credit—and social media is escalating the number of these disputes.