TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).
Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.
The quantum cloud advantage: D-Wave’s US-based quantum computer is now available via the cloud. It could be part of an emerging trend to make quantum computing more accessible.
Consumers want to search visually: A rising number of consumers are using Google to search using its Lens feature.
Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Disney’s ad strategy prioritizes scarcity: Disney+ promises to run few ads and avoid targeting children entirely.
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
Brands are unsure how—or if—to speak out about abortion: Some firms have taken strong stances, while others consider how to respond.
YouTube again recognized for brand safety in advertising: MRC accreditation shows effectiveness in making sure ads don’t appear alongside inappropriate content.
Our forecast says Elon Musk’s Twitter concerns are valid: The Twitter acquisition’s on hold on account of fake and spam accounts, which the platform has had issues with for some time now.
In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.
TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.
Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.