Advertising & Marketing

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.

Big Tech’s year of regulatory pressure: As the EU investigates Apple, Alphabet, and Meta under the DMA, it’s demanding compliance in 12 months. Companies scramble to avoid fines of up to 10% of global revenues.

Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

Amazon invests billions in Anthropic, maker of the best-performing chatbot: $4 billion in funding illustrates fierce competition among Big Tech to partner with startups that have an innovative edge.

What marketers can learn from the struggles of a publisher: G/O Media is selling off assets after years of valuing ad space over content.

Executives get cold feet over AI adoption: Soaring adoption rates are being pulled down to earth over cybersecurity and data protection concerns. It could curtail the AI sector’s profit outlook.

X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?

Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.

Google, Samsung, and others form coalition to take on Nvidia: Commercializing generative AI is expensive in part due to Nvidia. Democratization could lower costs but may take a while.

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.

Reddit's brand safety woes aren't over: We found that content depicting suicide and other violence was easy to access, revealing a moderation failure.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Canva acquires Affinity, challenging Adobe by expanding into photo editing and design after Adobe’s Figma deal collapses. Key to competition: Affinity’s one-off payment model.

Infrastructure to support quantum computing, artificial intelligence, and cryptocurrency could be falling behind the technology’s widespread adoption.