This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Proposed changes to Big Tech’s business model fall short, and now a trifecta of investigations could put pressure on tech giants’ wider expansion in the region.
The lines between PCs, consoles, and mobile devices are blurring as powerful smartphones and improved connectivity enable seamless cloud gaming.
Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
Grand Theft Auto 6 delayed as Rockstar Games calls employees back to office: It wants to boost productivity, but RTO mandates can have the opposite effect.
Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.
As streaming costs rise, so do opportunities for advertisers: Consumers are paying more for streaming services than ever, leading to cheaper access via ad-supported tiers.
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.
The UN’s AI resolution rests on a weak foundation: The non-binding measure is a call to action for slow-moving governments but requires a public sector talent base that doesn’t exist.
After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.
Comscore’s landmark accreditation is a blow to Nielsen: The company is the first to receive MRC accreditation for big data measurement across local and national TV.
Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.