With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.
AI is reshaping media campaigns—but most companies haven’t fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leading, agencies and brands are catching up, with many expecting full deployment within the next few years. However, challenges like complexity and data security are prompting the need for clearer strategies, use case definitions, and performance metrics.
Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.
Internet liability law faces expiration threat: Lawmakers propose ending Section 230 protections to pressure tech firms on reform talks.
Google’s visual intelligence upgrade puts real-time discovery in users’ hands, opening doors for brand integration and premium engagement.
FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.
Study shows women’s representation in ads is worsening: The findings indicate that advertisers have a lot of work to do if they want to bridge the inclusivity gap.
The failed buyout shows chipmakers may prefer autonomy over acquisition, even as demand for AI hardware keeps climbing.
Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.
Influencers are advising people to take their money from banks and deposit it with a credit union.
Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.
Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.
Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
AI-generated journalism arrives: Il Foglio’s all-AI newspaper edition showcases automation’s potential while raising ethical concerns about accuracy, credibility, and human oversight.
Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.