Only 18% of consumers have ever asked their doctor about a drug ad: But when they do, many patients walk away with a prescription for that medication. We explore how pharma marketers can get the most out of their ad campaigns.
In-Jeep ad pop-ups demonstrate how automakers want revenue from connected cars, but aggressive tactics could push drivers to reject paid features altogether
Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.
Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.
NBCU and Macy’s deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy’s Thanksgiving Day Parade.
Life insurers that lead in customer experience generate higher shareholder returns.
64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 IAB survey.
As the world's largest toy company, LEGO has built a retail empire that outpaces competitors Mattel and Hasbro combined through a sophisticated, centered multichannel strategy.
Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.
Instagram introduces Testimonials: The addition to Partnership Ads lets creators get paid for sponsored comments to boost Instagram’s influencer marketing ecosystem.
Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.
Amazon is testing non-endemic ads in its search results, which link out to products on external websites. It's a move that shows Amazon’s need to demonstrate further growth and non-endemic advertising’s potential to meet that need.
Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.
X adds automated, AI-generated ad creation: The move is another attempt for X to win back brands the platform lost.
Marvel falters while Neon surges: The weekend box office numbers might come down to marketing.
At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.
Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.