On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins
Content creation has relied on manual processes—marketers, writers, and designers crafting messages that resonate with audiences. The introduction of generative AI has revolutionized these workflows. Three-quarters (75%) of professionals who use generative AI say the technology saves them between one to 10 hours per week, according to the recent Contentful survey.
NVLM 1.0 challenges OpenAI and Google, offering smaller developers powerful tools without the cost and positioning Nvidia as a force in AI democratization.
With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.
The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.
Kohl’s sees a big opportunity to build connections with expectant parents: The Babies R Us at Kohl’s registry will enable it to collect data about a valuable customer segment.
Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.
Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.
Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.
A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.
On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.
Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.
Trump puts retail theft back in the spotlight: The timing is curious given the growing evidence that retail theft rates have improved or stabilized.
Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.
CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.
On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.