Ancillary services, such as item repairs, pet grooming, and tailoring, are becoming an increasingly important part of retailers' strategies to drive foot traffic, build brand loyalty, and create additional revenue streams. But the benefit of these services often extends beyond direct financial returns.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.
Its security memorandum treats AI models as national assets, offering counterintelligence backing and a framework to keep innovation safe and competitive.
Many web publishers have spent much of the past decade attempting to diversify revenues by means such as adding video and native ads to their sites wherever possible and exploring consumer revenues.
Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.
Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.
Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.
Failure to secure patient data on a vast scale underscores how neglected safeguards put sensitive health information at risk.
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
The Spanish bank launched its digital speedboat in the US before most of its products become available.
Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.
Leisure travel demand remains strong to close out 2024: American Airlines and Southwest expect bookings to pick up in the final months of the year.
As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.