The biggest gap between AI's potential and reality in marketing rests in finished products.
Meta revamps Advantage+ with creative optimizations to boost ad engagement: The company is leaning into two trends: Video consumption and performance marketing dollars.
The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers.
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
By embracing AI, tightening budgets, and risking novel releases, agile game studios look for bigger paydays.
A landmark for AI-driven big data and analytics, the merger aims for advanced cybersecurity with genAI amid a surge in cybercrime losses.
Nvidia unveils its Blackwell AI platform: It showed off its latest AI hardware at a much-hyped conference, but investors always want more. Restrained pricing indicates growing competition.
Microsoft to hold an AI event ahead of Build: It wants its brand to be synonymous with AI PCs. We can expect that Apple will respond at WWDC in June.
Game studios turn to in-app advertising as purchase revenues fall: Unity report shows 26.7% growth in ad revenues, with simulation games leading.
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
LinkedIn's new thought leader ads enable content sponsorship beyond employees: The shrewd move leans into B2B marketing’s strengths.
Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores.
The race to provide AI on 2 billion Apple devices could alter the industry’s balance of power. Apple leaning on Google for genAI echoes past deals in Search.
Microsoft’s business-focused social network is adding puzzles to boost engagement. Could LinkedIn’s Wordle moment take a toll on productivity?
OpenAI GPT Store users unhappy with their experience: They’re frustrated by a lack of support and money-making options and low engagement. OpenAI may be taking on too much.
Target wants a bigger piece of the retail media pie: The retailer aims to differentiate its retail media offerings to attract more advertisers' dollars.
Sony’s PS5 Pro coming this holiday season: The PS5 product line could see a slight sales bump this year, but competition and diminishing returns on performance could dull the outlook.
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
OpenAI sends a warning signal about ad industry jobs: In a recent statement, Sam Altman said the tech could replace 95% of marketing tasks, leading to employment issues.