Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
Shoppable beauty ads lose luster: Industry KPI engagement data suggests the sector’s social commerce wave is slowing.
Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement
Gen Z’s digital “third spaces” are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.
27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.
Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.
AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.
AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.
How can Spotify grow its advertiser appeal? The music platform must tread carefully to attract advertisers while retaining customers.
Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.
While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.
Google offers thousands in ad credits for Demand Gen: Advertisers are encouraged to use the tool as it undergoes changes, but there are many kinks to iron out.
The Washington Post backs out of six-figure “Fire Elon Musk” ad: The decision raises questions about when—or if—brands should weigh in on political issues.
News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.
India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.
On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online
As marketers integrate generative AI (genAI) into their creative workflows, they must ensure the technology enhances, rather than replaces, creativity. Creatives must be active in AI policy development, maintain transparency of AI use, and be thoughtful about the way they use genAI. Brands that balance AI efficiency with human insight will stand out.