Comscore’s landmark accreditation is a blow to Nielsen: The company is the first to receive MRC accreditation for big data measurement across local and national TV.
Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.
Apple’s MM1 is a sign that Wall Street’s AI judgments aren’t evidence-based: Tech giants need to consider their customer base and revenue streams to successfully commercialize generative AI.
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.
The DOJ and 16 attorneys sue Apple for antitrust law breaches, citing restricted competition and innovation, as tech giants rally against Apple’s practices. How many bites can Apple take?
Meta is first in line for Nvidia’s Blackwell: The two companies are leading the marketplace on AI aggressiveness but remain dependent on sustained demand and the supply chain.
Nvidia’s and Google’s AIs predict climate events, yet their energy- and water-intensive servers risk significant environmental impact. Wider adoption could result in bigger carbon footprints.
As their city shrinks, multiple New Orleans-based depositor-owned banks believe a change in ownership will help them grow.
The biggest gap between AI's potential and reality in marketing rests in finished products.
Microsoft makes a massive de facto AI acquisition through hiring: Inflection’s leaders will run Microsoft’s AI unit as the sector’s power becomes increasingly concentrated.
On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
OpenAI training ‘materially better’ GPT-5 for mid-year release: Chip shortages and a shift in priorities have likely delayed the model’s release. Its ROI might fall short of expectations.
Meta revamps Advantage+ with creative optimizations to boost ad engagement: The company is leaning into two trends: Video consumption and performance marketing dollars.
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers.
Nvidia unveils its Blackwell AI platform: It showed off its latest AI hardware at a much-hyped conference, but investors always want more. Restrained pricing indicates growing competition.
Microsoft to hold an AI event ahead of Build: It wants its brand to be synonymous with AI PCs. We can expect that Apple will respond at WWDC in June.
By embracing AI, tightening budgets, and risking novel releases, agile game studios look for bigger paydays.