Advertising & Marketing

Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.

Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.

With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.

OpenAI and Google push AI from browsers to devices with new multimodal capabilities, speeding up mainstream adoption. Smaller players will need partnerships to maintain mainstream relevance.

YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.

Samsung’s AI-enabled tablet ad counters Apple’s controversial iPad Pro “Crush” spot. Putting people ahead of technology champions creativity and sparks brand competition

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

Yahoo shows the potential of Privacy Sandbox: The company was able to run successful prospecting campaigns in a win for Google’s post-cookie solution.

The US privacy landscape just got even more complicated: Vermont is the latest state to push a privacy bill that would further fracture state-level rules in the US.

As the company rehires Supercharger staff to meet its $500M network expansion goals and drive future EV adoption, we ask why they were fired in the first place.

Despite having 7 million paid subscribers, Meta is shuttering the Facebook-based work service to build better AI and mixed reality business solutions

96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.

Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.

Amazon’s Project Kuiper seeks FCC approval to provide satellite internet on moving vehicles. It’s a challenge to SpaceX's Starlink and will disrupt the status quo in the satellite industry.

PSCU/Co-op Solutions has rebranded as Velera as part of a bigger move to help its members grow and attract a more diverse customer base.

On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

On-device AI will mark a major update for Siri and the iPhone. It could be a watershed moment for consumer AI use that boosts OpenAI’s value