Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.
With billions invested and a team of pros, Visa’s strategy is stopping fraud at scale—just as consumer losses hit record highs.
Proprietary MMM solutions are those that are offered and controlled by a specific vendor, like an analytics firm, measurement provider, or adtech company.
“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.
UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.
AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.
Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.
This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.
Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.
Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.
On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
This week, marketers look beyond Google Search to YouTube, ChatGPT, and Amazon, while dealing with an influx of consumer data. Meanwhile, women’s sports are on the rise as advertisers invest more in leagues, teams, and athletes.
We explore best practices for optimizing acquisition costs.
As DOGE forces agencies like Accenture and Deloitte to justify their contracts, diversifying revenue streams could be their saving grace.
Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.
Apple's recent release of an event-planning app exposes an opportunity for brands and marketers to engage with social consumers.
Homeownership literacy is lacking in the US, and banks can help fill the gap.