Advertising & Marketing

By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race

Apple Q2 revenues grow 5% YoY, but Services are slightly below expectations: Despite revenue gains, tariffs and an antitrust case could cause the tides to turn.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Threads hits 350 million monthly active users: As the platform sees steady growth, the question of whether it’ll outpace X in the near future intensifies.

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.

Regulators slammed TikTok for failing to protect 175M EU users from potential Chinese access, fueling divestment and ban pressures worldwide.

95% of women characters in US ads are portrayed in domestic and family roles, while only 3% are in leadership roles, according to a March 2025 CreativeX report. In worldwide ads, 71% of women characters are portrayed in domestic roles and 20% in leadership roles.

More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.

WhatsApp’s importance to Meta goes well beyond social messaging: A forced divestiture could disrupt customer service, commerce, and loyalty worldwide.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising—and a threat to affiliate marketing sites.

Visual and audio data will feed Meta AI unless voice commands are disabled—placing an ultimatum between convenience and control.

Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple’s payment monopoly and threatens its fastest-growing services revenue stream.

Halting US shipments reflects how tariff volatility is driving inventory risk, pressuring supply chains, and prompting a realignment of go-to-market strategies. Read online

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.