Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.
Amazon is letting fans clip and share moments from Prime Video originals: Fans have shared viral moments from shows for years. Networks and streaming services are finally leaning into the practice.
Investor interest in metaverse products heats up following gaming successes and Facebook’s Meta rebrand: The word “metaverse” has become nearly inescapable as key stakeholders across industries look to it as a major source of revenue in the years to come.
Twitter Blue subscription ad-blocking tool could be a win-win-win: Twitter and participating news sites could get an alternative revenue stream, while marketers won't have to worry about decreased ad inventory.
Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.
For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Facebook's investments in creators just keep coming: The company now offers a subscription bonus program and a way to sidestep the 30% “Apple tax,” helping it win over creators.
On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Puma teams up with soccer legend Thierry Henry to combat online hate: the campaign comes at a time when social media abuse complaints are running rampant, particularly within sports.
Facebook is shutting down its facial recognition feature in photos and videos: By removing facial recognition data for over 1 billion users, the company is trying to earn trust from consumers and regulators alike.
Microsoft’s metaverse tie-in for its Teams platform shows Big Tech is still looking to define what a “metaverse” means: There’s no solid consensus on what the metaverse is best suited for, and it’ll be a while before the vision is fully realized.