Social Media

The changing face of social media creator income: As growth in sponsored content ebbs, alternative revenue streams make headway.

YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.

Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.

Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.

Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?

Snap and Integral Ad Science strike a brand safety partnership: New brand safety tools will help the platform distinguish itself from others.

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Meta's granular settings balance engagement with user satisfaction: Threads and Instagram to recognize diverse perspectives and sensitivities in social media political discourse.

Reddit's brand safety woes aren't over: We found that content depicting suicide and other violence was easy to access, revealing a moderation failure.

Florida bans minors from social media in a major shift: The bill further fractures US social media regulation and could impose hefty fines for noncompliance.

Snapchat's new Sponsored AR Filters enhance post-snap engagement: This affordable, versatile tool could grab incremental ad dollars and boost brand engagement.

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?

After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.

Meta’s dive into decentralized social media could boost engagement: As Meta brings Threads to the “fediverse,” the movement gets a moment in the spotlight.