Social Media


Now that Generation Z has some purchasing power of its own, many of these young internet users are turning to the opinions of strangers to decide what they should buy—just like their older counterparts.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include a security breach at Facebook that exposed roughly 50 million accounts and how Amazon has increased its minimum wage to $15 an hour.

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Patricia Orsini discuss whether a new Facebook-first news network called Progress News Network (PNN) can find an audience on the social platform.

Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.

In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.

New data regulations are leading UK internet users to ask tech platforms to remove their personal data.