Social Media

Facebook's investments in creators just keep coming: The company now offers a subscription bonus program and a way to sidestep the 30% “Apple tax,” helping it win over creators.

On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Puma teams up with soccer legend Thierry Henry to combat online hate: the campaign comes at a time when social media abuse complaints are running rampant, particularly within sports.

Facebook is shutting down its facial recognition feature in photos and videos: By removing facial recognition data for over 1 billion users, the company is trying to earn trust from consumers and regulators alike.

Microsoft’s metaverse tie-in for its Teams platform shows Big Tech is still looking to define what a “metaverse” means: There’s no solid consensus on what the metaverse is best suited for, and it’ll be a while before the vision is fully realized.

Facebook whistleblower says Meta won’t solve its problems if Mark Zuckerberg remains CEO: Frances Haugen took center stage at the Web Summit, which could open her up to criticism but also keep Meta in the spotlight as it looks to move on.

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Social platforms use holiday shopping season to boost livestream ecommerce: Facebook and Pinterest are hoping the holidays can help increase consumers' adoption of their live shopping features.

The video game livestreaming wars are heating up: Both Facebook Gaming and YouTube Gaming are aggressively rolling out incentives for streamers to leave the reigning streaming site, Twitch.

Snap's deal to bring NBCU audio clips to the app is a win-win: Better video creation tools gives Snap a boost over TikTok and gives NBCU a new way to promote its shows and movies to Gen Z.

TikTok’s tip jar is the latest feature aimed at retaining creators: Creators often rely on multiple platforms and revenue streams, but Tiktok and its peers are trying to become one-stop shops.

Twitter’s brand-focused ad business is more resilient to Apple’s privacy changes: By contrast, performance ads on Facebook and Snapchat have been hurt by the decline in targeting and measurement capabilities with AppTrackingTransparency.

Snap, TikTok, and YouTube can’t escape the clamor for children’s safety online: Facebook may be taking most of the heat, but these giants faced tough questions of their own at a congressional hearing on Tuesday.

Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.

Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.

Instagram's influencer shop test could boost affiliate marketing on the platform: Influencers may soon be able to create built-in, long-term repositories of products accessible directly from their profiles.

New internal reports detail the severity of Facebook’s youth signup and engagement drop-off, which could spell an existential crisis for the company if unaddressed.