53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
TikTok may be responding to US political pressure: Bytedance may split its recommendation algorithm to address security concerns and avoid a forced sale.
Klarna shows genAI's potential in transforming marketing: Tools enable efficiency and innovation but need ethical guidelines and human oversight.
Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?
Social media faces growing EU scrutiny over addictive design: Denmark’s prime minister penned an open letter calling for stringent updates to the Digital Services Act.
Golden Goose soars toward IPO: But its timing could prove challenging given the high-profile struggles of labels like Kate Spade, Stuart Weitzman, and Gucci.
Creators are diversifying their revenue streams beyond influencer marketing. That’s a net positive for the creator economy, but it also puts some creators in direct competition with brands for consumer spending.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Short-form videos are difficult to monetize since they don’t offer pre-, mid-, or post-roll ads. Instead, ads are placed between videos, making them easy to skip. As a result, platforms embracing longer videos stand to rake in more ad dollars. Brands, meanwhile, have more opportunities to get in front of users via advertising on lengthier videos, though creating their own longer content presents challenges.
TikTok parent ByteDance has until January 19, 2025, to sell the company or face a US ban. The company is suing to avoid the ban, but if the platform goes away, marketers need to know how to reach TikTok users on other platforms. From Gen Z to niche communities, here are five key stats showing the places marketers should be able to reach TikTok users.
TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.
67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.
On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
McDonald’s embraces “grandmacore”: The company’s limited-time “Grandma McFlurry” aims to recapture the success of last summer’s Grimace shake.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
Meta faces a global wave of regulatory scrutiny: The European Commission is investigating its platforms’ addictive qualities, likely spelling trouble for the giant.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.