Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.
Fewer content removals signal better precision, but reduced proactivity could slow responses to hate speech and misinformation.
Post analytics and custom button tracking signal LinkedIn’s push to compete with TikTok and Instagram for creator attention.
Affiliate marketing, a performance-based partnership between an advertiser and a publisher, can offer brands feeling pressure to prove short-term ROI peace of mind and predictability.
Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.
Meta's antitrust trial over Instagram and WhatsApp deals winds down: But the trial’s outcome could reshape tech M&A for years to come.
Reddit’s Dynamic Product Ads expands to all advertisers: The move highlights Reddit’s shift from a supplemental channel to a primary platform for advertisers.
Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.
Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.
The cost has increased on paid social, but there are marked improvements in search and programmatic.
Threads is now included in Meta’s Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.
Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon’s Zoox expands robotaxi testing despite software recalls.
On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Advertisers seek dismissal of X boycott lawsuit: Regardless of the outcome, X still needs to prove itself as a viable channel for advertisers.
Reddit excels in user engagement, influencing purchases: Ad spend is low, but the platform holds high-value potential for quality-focused advertisers.
TikTok is ByteDance’s global engine: Despite slowing growth in China, the platform continues to expand monetization and user base worldwide.
Over half (53%) of US B2B marketers have a growing dedicated budget for influencer marketing, according to September 2024 data from TopRank Marketing and Ascend2.
Up to half of their user base faces lockout as Asia-Pacific governments impose child safety laws that may set a global precedent for platform governance