YouTube TV surges to 8 million subscribers: Google’s diversification strategy is paying off as it keeps a finger on the pulse of consumers’ digital entertainment preferences.
Zuck is reading our 20-year-old Facebook posts: He says they’re being used to train AI models, but it raises a key question about who owns the content.
Snap lays off 10% as its ad revenues struggle: The company is signaling a cost-cutting effort to investors as it tries to diversify beyond advertising.
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Snapchat's Q4 growth amid cuts: User base expands and revenues climb, but staff reductions and geographic revenue disparities pose challenges.
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Meta’s Q4 shows the year of efficiency was a success: The company’s revenues surged in 2023, thanks in part to Chinese retailers, while headcount dropped.
Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.
Meta looks to build for the future: Threads and Reality Labs come into focus as potential long-term growth engines.
TikTok’s retail ambitions will go head-to-head with Amazon’s ecommerce dominance, while LinkedIn’s ad appeal grows with tech-powered enhancements. Here’s how our analysts predict the changing social landscape will impact advertisers in 2024.
What Wednesday’s fiery Senate hearing means for social media: Tech CEOs apologized to parents and voiced support for legislation during a long, tense session.
Google One approaches 100 million subscribers: It’s balancing sluggish ad revenue with gains in subscription and cloud services. Future success calls for more income streams.
Threads rises to No. 4 in download chart as interest surges. Meanwhile, X struggles with dwindling appeal under Musk. Meta’s focus on moderation could be key to overtaking X.
UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.
Project Texas hasn’t solved TikTok’s data safety issues: A published report found the platform’s US security effort is struggling to keep up with ByteDance’s moves.
Amid staff cuts and regulatory pressures, X invests in an Austin trust and safety office: It’s a response to digital safety demands and AI-generated challenges.
TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.