Social Media

It’s been eight months since Facebook rebranded to Meta, but as our analyst Jasmine Enberg notes, “there won’t be a magical moment when we all suddenly enter the metaverse.”

Pinterest unveils its social commerce ambitions: Its shift from a discovery engine to major commerce player under new CEO Bill Ready has begun.

Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.

National brands need to be careful about their partnerships: The Dallas Cowboys announced a marketing agreement with Black Rifle Coffee a day after a mass shooting left seven dead.

On today's episode, we discuss how Twitter could reinvent itself to become a new social network model, what its current to-do list looks like, and whether it would make sense to can some of its more recent initiatives. "In Other News," we talk about what Sheryl Sandberg leaving Meta means for the company and the significance of a YouTube Shorts milestone. Tune in to the discussion with our analyst Debra Aho Williamson.

Meta reverse: Seven months after an all-in pivot to the metaverse, the company is on shaky ground. Downsizing staff and freezing hiring and investments signals an uncertain future for the metaverse.

Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.

In April, Elon Musk entered an agreement with Twitter to buy the platform for roughly $44 billion.

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

Videos are becoming part of Reels: It's part of Instagram's push to increase time spent within its TikTok competitor.

Pinterest’s co-founder & CEO is departing: Ben Silbermann’s departure and Bill Ready’s arrival as chief signals the platform’s commerce ambitions.

This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow. US adults will devote 16.7% of their social time to TikTok this year, up 12.2 percentage points from 2019.

This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.

YouTube’s short-video and commerce ambitions rely on creator adoption and participation. Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

Meta makes multiple moves: It won’t take cuts of creator revenues through 2024, and will look to digital avatars as a new revenue stream from brands.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.