The platforms’ short-video craze will cool. Reels is now revenue-neutral, but reports hint that Meta is struggling to convince advertisers that Reels can drive performance.
As TikTok continues to rise, Facebook craters: New Pew report finds major shifts in social media trends among teens.
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
The unstoppable retail media: Spending in this channel is going up as advertisers keen on first-party data shift more marketing funds to retailers
While in-store is the No. 1 way Gen Z discovers clothing, 39.0% of US Gen Z clothing buyers have used social media to discover new apparel brands or products over the last six months, according to our September 2023 survey.
TikTok launches 'Swipe Out Hate' to combat rising hate speech: Like many platforms, it faces skepticism over commitment to moderation improvements.
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
A pivotal moment for digital privacy in the EU: Consumer rights group BEUC files a complaint against Meta over its costly ad-free subscriptions.
Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to. Brands should make sure they’re staying relevant and avoiding stale content, promoting individuality, and helping Gen Z be their best selves.
From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.31 trillion in the US.
A private Swiss bank’s stock price dropped drastically after it disclosed a significant exposure to a troubled client—and social media amplified the news.
Winning Gen Zers’ deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers’ habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation’s preferences.
Threatening news link bans works again for Google and Meta: Canada’s government struck a deal with Google to pay publishers and keep news links.
TikTok parent ByteDance takes on OpenAI: A new bot development platform is coming this month, competing with OpenAI and others in the generative AI space amid challenges and regulatory headwinds.
Threads will finally launch in Europe: Reports say the platform is ready for an EU debut while its competitor X faces its worst scandal yet.
IPO on the horizon? Reddit's blend of news embargoes and advertising advancements.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.
“Short-form video” sees long-form success: Internal communications from TikTok show more than half of users watch videos that are longer than one minute.