The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
Meta lets users cut cross-app data sharing in the EU: The Digital Markets Act is forcing the company to weaken its advertising position to avoid penalties.
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
TikTok users will soon employ AI to make their own tunes: An AI-powered music tool could help TikTok increase engagement and strike industry deals.
More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
Google hit by another round of layoffs as Pichai issues warning: Layoffs will continue as it invests more heavily in the AI race.
Reddit's IPO quest in a tough market: The platform is striving for $10 billion amid underperformance and intense competition for ad dollars.
TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.
Meta faces big complaints from Tinder and Walmart: The two major brands said ads were placed next to illegal content, a New Mexico lawsuit revealed.
CNN restructures for digital consumption: Aiming to captivate mobile-first audiences with new content and subscriptions
Regulators won’t get Instagram to give up on teen users: The company is facing a conflict between a need to please regulators and a need to attract young users.
The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media’s role in product discovery. Here’s what brands can learn.
Substack’s controversy shows the perils of poor moderation: The company refused to remove pro-Nazi content, leading to the departure of major creators.
In 2024, social will move from being a siloed, ancillary tactic to a core part of the marketing mix. And as more companies recognize the value of culture and community in driving conversions, creators will also shape more marketing plans.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
TikTok limits analytical tool amidst scrutiny: Raises questions on content regulation and data transparency for marketers.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.