By making information about financial products easily accessible, social media has helped to accelerate sales—but insurers shouldn’t forget the human component.
There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.
Despite the platforms’ efforts to distance themselves from news and political content, social media remains a major source of information about politics and current events. It’s also a focal point for discussions on hot-button topics like the election, and an important political marketing channel.
EU politicians join TikTok for campaigning, despite past security concerns: Attracting younger votes supersedes debates over user safety.
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.
Instagram's creator marketplace hits new markets: machine learning enhances global brand-creator connections.
The key reveals from Reddit’s IPO filing: The social media company is going public after a troubled 2023, when it reimagined its ad business.
US senators ask FDA to clamp down on Rx social media ads: We unpack the lawmakers’ requests and explore how prescription drug companies and telehealth players must bear more responsibility for their social media ads.
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.
It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.
European regulators open an investigation into TikTok: The app’s potential harmful impact on teens and moderation failures have raised regulator scrutiny.
Reddit's $60 million AI deal aims to monetize content before its IPO: The move sets new standards in how UGC and AI will interoperate.
YouTube is trying to close the affiliate marketing gap: TikTok and Instagram far outperform YouTube’s affiliate links. YouTube is trying to remedy the problem.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.