Social Media

This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.

TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

Our forecast says Elon Musk’s Twitter concerns are valid: The Twitter acquisition’s on hold on account of fake and spam accounts, which the platform has had issues with for some time now.

Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.

Meta to combine VR apps: Folding Horizon Venues into the larger Horizon Worlds app may be the only way to maintain user traffic and waning engagement.

Twitter’s becoming more brand-safe—or is it? As the platform downgrades duplicate content, Elon Musk says he’ll bring Trump back to the platform.

While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.

EU’s sweeping Big Tech law delayed until next year: Internet ‘gatekeepers’ to be a main focus in Digital Markets Act enforcement.

Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.

Instagram’s NFT test is part of an ongoing campaign to woo creators: CEO Adam Mosseri announces support for NFTs to creators’ efforts to monetize their skills and audiences.

Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.

On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.

Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.

Meta is being called out for a lack of innovation: An early WhatsApp exec regrets the app’s sale, as the social giant continues to make incremental changes to its offering.

Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?