Social Media

The newsletter opportunity: Facebook confirmed that it will release newsletter publishing tools—its reach and lack of fees could be appealing to some creators.

Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.

Clubhouse hopes to foster community: The social audio app is banking on its new creator program to draw in more users and breathe life into the platform.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

Facebook competes for creators: The platform is appealing to creators who specialize in short videos and livestreams by introducing new monetization options.

On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.

In the lead-up to the election, many social media users expressed growing exhaustion with the user experience due to the influx of political content. But those feelings of “election fatigue” didn’t cause most users to decrease their engagement on social.

Diet Instagram: The new, less data-intensive version of Instagram will help Facebook penetrate developing markets, where consumers are more sensitive to mobile data costs.

Twitter puts control in brands' hands: The company extended access to the reply control settings it rolled out to users last summer, which could boost brand engagement on the platform.

The adoption of social commerce—the ability to shop and buy, directly or indirectly, via social media platforms—accelerated during the pandemic. The vast majority of social commerce today is within the discovery and consideration stages. However, checkout capabilities are not available from the leading social networks in Canada.

US tech company issues in India: The Indian government's threat to arrest employees of WhatsApp and Twitter spells trouble for US companies looking to enforce a globally accepted set of content moderation stances.

The IDFA question: Snap announced it would continue to collect IDFA data on iOS 14 as many companies grapple with whether to pursue a similar course of action.

Instagram is moving away from the popularity contest: The platform wants to generate more interest and engagement with the elimination of public like counts.

On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.

Twitter begins testing shoppable tweets: It's risky to introduce ecommerce features while making several massive platform changes, but Twitter has little choice if it wants to keep up with other social giants that are already well ahead in the social commerce race.

A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

Instagram's Live Rooms go live: Users can now add up to three co-hosts to livestreams, making Instagram a better competitor to upstarts like Clubhouse, which threaten its pandemic-induced live digital entertainment crown.

Brand advertising can offer higher ROI for some verticals: According to new research from Facebook, ecommerce and retail verticals may find upper-funnel ads more cost-effective than direct-response advertising—so, some marketers may need to reevaluate their strategies.