TikTok shifts away from free traffic for US merchants: The change will require businesses to pay for ads for visibility, but TikTok remains a critical touchpoint.
It will rely on automated systems to approve algorithm updates and safety features, potentially sidelining privacy teams and risking half-baked feature launches.
XChat introduces file sharing, disappearing messages, and calls—but user skepticism over privacy and vague “Bitcoin-style” encryption may hinder adoption.
A successful affiliate strategy means casting a wide net: Captiv8 data shared with EMARKETER shows that each influencer size category has strategic benefits that shouldn’t be overlooked.
LGBTQ+ influencers note drop in Pride deals: The change, attributed to pressure from the administration, could have consequences for brands.
Gen Z is driving the vertical video revolution: Platforms and marketers must meet them where they are—on mobile and with creators.
Businesses could soon plug in budgets and products, and Meta will handle the rest—threatening the role of agencies in the digital ad pipeline.
YouTube brings side-by-side ads to livestreams: The move could help convince creators and advertisers that YouTube is the go-to livestream choice.
Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.
Fewer content removals signal better precision, but reduced proactivity could slow responses to hate speech and misinformation.
Post analytics and custom button tracking signal LinkedIn’s push to compete with TikTok and Instagram for creator attention.
Affiliate marketing, a performance-based partnership between an advertiser and a publisher, can offer brands feeling pressure to prove short-term ROI peace of mind and predictability.
Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.
Meta's antitrust trial over Instagram and WhatsApp deals winds down: But the trial’s outcome could reshape tech M&A for years to come.
Reddit’s Dynamic Product Ads expands to all advertisers: The move highlights Reddit’s shift from a supplemental channel to a primary platform for advertisers.
Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.
Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.
The cost has increased on paid social, but there are marked improvements in search and programmatic.
Threads is now included in Meta’s Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.