Social Media

Snapchat monetizes one of its most popular features: The social platform will begin charging users to restore their Snapstreaks—unless they upgrade to Snapchat+.

It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.

Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.

TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.

TikTok’s “Sounds for Business” library needs an expansion fast: The new library is designed to court small businesses, but the small catalog could be a problem.

Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.

YouTube vows to put creators first in 2023: New CEO Neal Mohan says platform will offer features including AI-powered tools to aid content providers.

With Twitter ad revenues tanking and Twitter Blue in shambles, what’s left? The latest round of layoffs has left the company without a landing net.

AI here, AI there, AI everywhere: Meta and Snapchat are jumping on board as the artificial intelligence frenzy picks up pace.

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.

TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.

On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.

Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?

Twitter alternative Koo shines in Brazil: Platform benefits from Musk’s content moderation cutbacks and its own localization efforts.

The creator economy could be a more than $100 billion industry, but market sizing is difficult

On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Meta leans into verification for incremental revenues: Slower ad market forces company to take a page from Twitter’s playbook.

TikTok still won’t give clear info on creator payouts: Its new Creativity Program promises higher revenues but conveniently skirts around the specifics.