Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
New York law ushers in a new age of social media regulation: The SAFE Act bans the use of addictive, algorithmic feeds for minors.
Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
Taylor Swift is the latest big name to partner with TikTok: The app's looming ban in the US hasn't hampered its ability to attract major partners.
Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
Elon Musk clarifies controversial remarks to advertisers: Meanwhile, Meta’s Threads API aims to improve business engagement and threatens X’s recovery efforts.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
87.9% of US Gen Zers are social network users, according to our forecast.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
It’s the latest example of consumer trust colliding with genAI expansion and underscores AI’s hunger for user-generated content.
Tobacco-like labels on social apps acould warn young people about potential harms, but any regulation would need congress approval which faces a block of lobyists.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.
Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.