Social Media

Twitter up in arms: The social media company is fighting for its life and going after Elon Musk for disrupting its operations, destroying stockholder value, and walking away.

Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.

Twitter’s value topples: Elon Musk withdraws from the $43.4B deal and causes a $2.5B drop in Twitter’s market value. A lawsuit could produce a range of possible outcomes for both parties.

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

Twitter teetering as acquisition deal likely canceled: Twitter lays off 30% of its talent acquisition team as the company is seemingly in limbo.

In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026. Many of those defectors will be people who joined in the initial years of the pandemic—for updates on COVID-19 and the 2020 presidential election—but are leaving out of news fatigue or in pursuit of other content.

Reddit explores the NFT waters: The platform is introducing collectible, customizable avatars.

Both parties go after TikTok: Senators Warner and Rubio raise concerns about the app’s data policies to the FTC.

Our latest forecast shows that Facebook’s monthly user base in the US will plateau, rather than grow as previously expected. Following a peak of 179.7 million last year, the base will lose 2.1 million users by the end of 2024 and hold steady at 177.6 million through 2026.

It’s been eight months since Facebook rebranded to Meta, but as our analyst Jasmine Enberg notes, “there won’t be a magical moment when we all suddenly enter the metaverse.”

Pinterest unveils its social commerce ambitions: Its shift from a discovery engine to major commerce player under new CEO Bill Ready has begun.

Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.

National brands need to be careful about their partnerships: The Dallas Cowboys announced a marketing agreement with Black Rifle Coffee a day after a mass shooting left seven dead.

On today's episode, we discuss how Twitter could reinvent itself to become a new social network model, what its current to-do list looks like, and whether it would make sense to can some of its more recent initiatives. "In Other News," we talk about what Sheryl Sandberg leaving Meta means for the company and the significance of a YouTube Shorts milestone. Tune in to the discussion with our analyst Debra Aho Williamson.

Meta reverse: Seven months after an all-in pivot to the metaverse, the company is on shaky ground. Downsizing staff and freezing hiring and investments signals an uncertain future for the metaverse.

Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.

In April, Elon Musk entered an agreement with Twitter to buy the platform for roughly $44 billion.

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

Videos are becoming part of Reels: It's part of Instagram's push to increase time spent within its TikTok competitor.