Social Media

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.

Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.

Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.

The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.

Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.

So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.

Junior Scott Pence, CMO of Peace Out Skincare, talked with Insider Intelligence about the marketing opportunities within TikTok.

Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

Elon Musk has a new role—and it’s not what we thought it’d be: Rather than joining Twitter’s board, he’s opting to become the platform’s activist investor par excellence.

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Influencer payouts on social media are fickle, but creators have little choice: Instagram and others are getting criticized for opaque monetization rules.

Twitter braces itself as Elon Musk takes a board seat: The notoriously unpredictable tech visionary promises “significant improvements” to the platform, but that may not be enough to boost advertising revenues.

Pinterest’s ban on climate misinformation reflects rising interest in sustainability: The platform’s new climate policy forbids the posting of false or misleading content, including ads.

The Canadian government intervenes to save local news: Proposed legislation would require Meta, Google, and other tech platforms to pay publishers for their content in a bid to revitalize a struggling industry.

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

Experiential marketing makes a return, but COVID still looms large: Food brands’ plans for in-person activations could be soured by a new omicron surge.