Social Media

Pinterest’s co-founder & CEO is departing: Ben Silbermann’s departure and Bill Ready’s arrival as chief signals the platform’s commerce ambitions.

This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow. US adults will devote 16.7% of their social time to TikTok this year, up 12.2 percentage points from 2019.

This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.

YouTube’s short-video and commerce ambitions rely on creator adoption and participation. Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

Meta makes multiple moves: It won’t take cuts of creator revenues through 2024, and will look to digital avatars as a new revenue stream from brands.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.

Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.

Insider Intelligence spoke with Sanyu Dillon, executive vice president and CMO at Penguin Random House US, about brands building cultural fluency, entering the metaverse, and building digital communities with younger audiences.

Virality pays off, but you can’t force it: That’s the lesson in Cirkul’s TikTok fame, which has resulted in a $1 billion valuation.

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

Meta on the ropes: Meta shares have dropped, but metaverse adoption is expected to be a $13 trillion industry by 2030 as more players build competing immersive VR experiences.

Instagram makes incremental improvements: Some may appeal to advertisers and some to creators—but these are hardly grand slams.