Social Media

Twitter wants influencers, and revenue: The platform announced a series of new features aimed at building community and giving users a platform to monetize their followers as it angles to double revenues and users by 2023.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Will Facebook's $1 billion for publishers be enough? It likely won't stave off pending legislation in other countries, but lets the company say that it has invested money back into the publishing industry.

Australia moves forward with publisher-friendly legislation: Despite pushback from tech giants, the country is forging ahead with a new law that would mandate the companies to pay publishers for news content appearing on their platforms.

Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

Twitter upgrades its Clubhouse competitor Spaces: Twitter's rapid expansion into audio and ability to leverage its already-massive user base could see it become a worthy competitor to the up-and-coming audio social network.

eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.

LinkedIn influencers need support too: The platform is building out its creator management team as more tech companies invest in creator-focused initiatives.

Open doors at the Oversight Board: The co-chair of the Facebook oversight Board invited other social media companies to consider joining the initiative, offer a broader vision for the board's future.

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses Snapchat's latest earnings, what stands out, and how this year will look. She then talks about which alternative social media platforms are most likely to rival the giants in the near future and why.

Facebook makes content moderation strides: The company reported that instances of hate speech and violent or graphic content dropped last quarter, as the company doubled down on its brand safety efforts.

Facebook’s replication station: The company is reportedly developing a Clubhouse dupe for its own portfolio, attempting to cash in on the audio app’s nascent popularity.

Instagram Reels will limit the spread of TikTok reposts: That could hamper the feature, as a good chunk of its content is still recycled from TikTok. But Reels' popularity with influencers could incentivize them to follow Instagram's wishes to post more original content.

Twitter works to become as customizable as possible: The platform closed out 2020 strong with solid user and revenue growth, which it attributed to its personalization efforts as it builds out new features.

More details on Twitter's rumored subscription services: The company is exploring reducing its dependence on ads by potentially introducing tipping, a paid version of TweetDeck, and a premium tier.

eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.

Snapchat hits 265 million DAU: The platform saw a 22% year-over-year jump in daily active users in Q4, but it’s not so bright-eyed about Q1 because of a rocky January and upcoming iOS changes.