Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.
Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.
Meta AI updates hint at future advertising: The company’s chatbot will store “memories” and pull from user data to personalize answers.
Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.
Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok’s data security and advertising model.
59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.
Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.
TikTok boosts awareness of apparel: Industry KPI data shows app’s dominance in reaching consumers and raising brand presence.
ShopMy gains traction in making creator marketing measurable: The platform, which is used by more than 550 brands, raised $77.5 million at a $410 million valuation.
Instagram, Facebook suppress content from abortion pill providers: The platforms are walking a tightrope between enforcing their community guidelines and alienating healthcare brands and patients.
Instagram is revamping Reels with a follower activity feed while Threads rolls out analytics and tests ads. The moves aim to deepen user engagement and maximize brand exposure.
X hopes video can reverse declines: A video tab is part of the company’s bet to attract users and advertisers.
Meta offers $5K bonuses to TikTok creators: New tools and features target migration amid TikTok’s uncertain legal future.
Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience.
Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok’s CapCut.
Some advertisers’ budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok’s brief shutdown and Meta’s moderation changes.
People want (and expect) creators to speak about politics. Many, however, drew a line between paid and unpaid political content.