Social Media

The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.

Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.

Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Underrepresented creators remain underserved by major social media platforms: Pinterest is trying to change that, but there’s still more work to be done.

Big Tech’s strategies in the EU could be dramatically overhauled in October: That’s when the Digital Markets Act goes into effect—and it could be huge.

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

Spotify’s Greenroom rebrand consolidates its live audio products: Greenroom’s confusing branding and separate download hampered its success.

Reels is a win for Instagram, but smaller brands struggle to keep up: Food brands have decried algorithm changes that have harmed their businesses.

Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.

The creator economy is podcasting’s next battleground: Apple Podcasts is rolling out features that rival existing ones offered by Spotify.

A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.

Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.

Snap’s new AR landmarks are a glimpse at a mobile metaverse: The company found success with try-on AR lenses, but now it’s going beyond.

Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.