Social Media

Snap and Salesforce partner: The newly-inked deal will let businesses on Salesforce use first-party data to target audiences on Snap, which could improve the company's post-IDFA ad prospects.

On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Following months of controversy surrounding its privacy policy update, WhatsApp announced it would no longer penalize users for refusing to accept the update’s terms. But for WhatsApp, the reputational damage is done.

On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

Twitter Blue: The platform’s plans for a subscription offering came to light last week, and it’s just one of the many ways Twitter is looking to diversify its revenue stream.

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

Instagram Drops: The company is launching a new section within its Shop tab where users can discover and track product drops. It’s a bid to capture more of the ecommerce activity that originates on the platform.

LinkedIn offers a boost: The platform rolled out new marketing tools to accompany the various features for live events and is offering marketers a way to make good on their organic success.

The messaging company sued the Indian government over internet laws it claims will force it to violate users’ privacy. WhatsApp could use the suit to direct attention away from its own privacy controversy and attempt to regain user trust.

Florida passes anti-ban law: The law stops social media companies from banning political candidates, which could throw a wrench into some platforms' initiatives to stop hate speech and misinformation.

Creators have never been hotter: Social platforms want them, and marketers want to work with them. The creator economy is offering up new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands?

New metrics for Reels and Instagram Live: Facebook is providing a new set of metrics for Reels and Live as competition for influencer marketing budgets heats up.

Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.

On today's episode, we discuss how Facebook is handling Apple's iOS14.5 update, its new 'Neighborhoods' feature, whether people will want to listen to podcasts on the blue app, organic marketing losing its shine on the larger social media platforms, what the Facebook Oversight Board's landmark ruling means, a balancing miracle, and more. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson, senior analyst Sara M. Watson, and analyst at Insider Intelligence Blake Droesch.

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

Twitter Blue: One of the company's subscription tiers has been unveiled by a software engineer, and there's hope that more business-focused features will come in the official announcement.