Social Media

Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.

Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.

Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Instagram won’t change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.

Driving box office is more critical than ever: A challenging landscape puts an emphasis on targeted CTV and social media campaigns.

TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.

Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.

Brands can no longer solely rely on the feed or Stories to capture users’ attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn’t an option, like a post’s comments section or in group chats.

Paid social search offerings differ significantly from traditional search ads

X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.

Cannes Lions to showcase creators: The ad industry is finally catching up to the power of creators as the creator economy evolves beyond brand sponsorships.

TikTok’s Streaks, a copycat of Snapchat’s Snapstreaks, could help the app recapture consumers as user activity shifts away from public feeds and into DMs.

Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.

Twitch raises subscription costs: Though just a $1 increase, creators could see fewer subscriptions and become more dependent on advertising.

New York targets algorithms in social media regulation: The SAFE Act would ban automated feeds for minors without parental consent.

Social media and AI promote cancer screenings: We explore how healthcare providers and marketers can best use these tools to their advantage.

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn.

Instagram’s new ad format forces users to watch unskippable videos: It’s a controversial move, sure, but could also boost ad revenues.