Reddit tries to boost revenues with an AI ad format: Dynamic Product Ads could help with ad relevance but could also turn off already disgruntled users.
Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.
Meta's Threads surpasses X in US user engagement: With 28 million daily users and top app store ranks, Threads challenges the more established X.
The TikTok ban is coming after all: President Biden signed a bill that gives ByteDance the rest of the year to find a buyer or withdraw from the US entirely.
TikTok pulls out the stopwatch on GLP-1 content: It’s restricting most content related to weight loss drugs. We explore what this means for health influencers and the pharma marketers who sponsor them.
Instagram could be the biggest beneficiary of a TikTok ban: Our industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.
Political engagement plummets on Meta’s platforms as new policies take effect: Campaigns and news outlets face challenges and must turn to alternative outreach methods.
Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
TikTok’s latest launch is overshadowed by a possible US ban: Its Notes app is meant to compete with Instagram, but the chance of a ban is growing.
Consumers’ love-hate relationship with social media puts banks’ image at risk.
Express failed to adapt to consumers’ changing tastes: Missteps led the company to file for bankruptcy and shutter more than 100 stores.
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
Meta launches its latest AI Assistant with Llama 3: It’s boldly integrating generative AI across its platforms and products but AI’s hallucinations could come back to haunt it.
Threads preps an advertising beta test: Meta plans to launch ads on its text-based platform in the second half of the year.
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
TikTok and ByteDance's data practices under fire (yes, again): Lack of controls and exposure of US data in China fuel national security worries.
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
LinkedIn doubles down on premium subscriptions: A new offering will let companies boost their pages with AI and other enhancements as the company seeks greater B2B revenues.
Most brands are increasing their influencer marketing budgets. Many creators say brand deals are drying up. Both are true: More money is flowing into influencer marketing, but new high-profile partnerships are harder than ever for creators to come by.
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.