Social Media

Tumblr gets paid subscriptions: The new feature is intended to attract Gen Z creators hoping to monetize their fanbase, but it may be a long shot, as the platform has been bleeding users since banning adult content in 2018.

Clubhouse opens up: The platform is ditching its invite-only model as it works to compete in the increasingly crowded social audio space.

Twitter's Q2 earnings: Expect to see an uptick in ad revenue growth but slowing user growth at today's earnings call.

HBO Max banks on Snapchat in latest subscriber growth effort: The app’s users will be able to watch a free episode of the “Gossip Girl” reboot (among other shows) with friends via a Snap Mini, as the streaming platform vies for more and younger eyes.

Content mod for users: Instagram is handing over the reins to users somewhat, with a new feature for them to select how much sensitive content they want to see in their Explore tab.

TikTok wants marketers to feel the Spark: The short form video app launched a new way for advertisers to tap into successful creator content with Spark Ads, as it continues to try to bring marketers in.

Watch AR ecommerce at Snapchat's quarterly earnings: The company is sure to give more details on its push to make AR shopping a bigger part of its platform, especially after announcing two major partnerships earlier this week.

Protestors are using a US government-funded tool to bypass state-imposed social media restrictions. As global audiences are increasingly subject to censorship, Big Tech firms may need to offer features capable of bypassing local internet restrictions in order to serve those markets.

Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.

Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.

K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.

Tensions rise over vaccine misinformation: Facebook and the Biden administration got into a scuffle over the weekend after the president said the platform's failure to curb all false stories about the COVID-19 vaccine prevented the US from reaching its July 4 vaccination goal.

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Paying for content: Facebook announced this week that it will invest $1 billion in incentive programs for creators across its increasingly broad array of monetization products.

On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

TikTok aims for platform and brand safety: The short-form video app rolled out a series of new content moderation guidelines for influencers, encompassing both sponsored and organic content.

Fleetus Deletus: Twitter is culling the underused Stories-like feature after a month of trying to improve adoption.

On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Going global: YouTube is expanding access to its TikTok clone, Shorts, to more than 100 countries this week as competition from TikTok heats up.

For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.