VSCO’s new AI moodboard blends image editing and teamwork—positioning it as an unexpected contender in marketing workflows without triggering AI fatigue.
23% of marketers cite internal budget constraints as their biggest challenge when determining creator compensation, according to a February Traackr survey.
Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.
YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms, according to our 2024 forecasts and Spotify data.
Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.
Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
Threads hits 350 million monthly active users: As the platform sees steady growth, the question of whether it’ll outpace X in the near future intensifies.
LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.
WhatsApp’s importance to Meta goes well beyond social messaging: A forced divestiture could disrupt customer service, commerce, and loyalty worldwide.
AI detection and watermarking could improve the user experience but deter brands and creators from experimenting with the technology.
Meta revenues up 16% YoY in Q1: The company started the year off on a positive note, but tariffs could foreshadow strife.
Experts at Publicis’ HealthFront event recommend partnering with influencers who have smaller followings: Brands and marketers must assess key factors such as target audience, budget, and alignment with a company’s mission.
Snap earnings paint a grim picture for 2025: While revenues were up, the company pulled its guidance and lost 1 million users.
Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.
Undisclosed bots targeting polarizing issues expose a glaring vulnerability—threatening Reddit’s brand as a forum for real voices just as its ad ambitions expand.
Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick
TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform’s strategic effort to avoid a US ban.
Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.