The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.
Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.
Physical campuses for creators set to return: These spaces could offer creators and brands opportunities to collaborate and learn as the industry professionalizes.
Big Tech battled Europe’s new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.
Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.
2025 vision: Social platforms expect creators, Gen Z, and older users to wield more influence as a TikTok ban looms.
In 2024, connected TV (CTV) platforms raced to expand ad-supported content, Google delayed its cookie plans (again), and brands chased insights from social media giants on how to break through to consumers.
On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.
Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.
For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing—and more legacy advertisers want in.
Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.
On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
The social media platform has fostered ties between financial institutions and Gen Zers.
YouTube creators evolve into mainstream powerhouses: Creator-led brands and billion-dollar businesses challenge traditional media’s dominance.
A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.
Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.
On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn’t abandon it until they have to.
Brands invest record amounts in creator partnerships as industry matures: Strategy evolves toward long-term relationships and multi-platform campaigns.
TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.