Shopping mall mainstay Claire’s balances being on trend for Gen Alpha with being a nostalgic brand for parents by leaning into pop culture, putting the right messaging on the right platforms, and staying in constant contact with core consumers.
30% of chief financial officers worldwide anticipate passing 91% to 100% of tariffs along to their customers, while nearly as many (29%) anticipate passing on less than 10%, according to March 2025 data from Gartner.
Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company’s ad model.
With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.
38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023, per an October 2024 Linqia report.
Marketers struggle with shrinking returns on social media ad spend: A new study found diversification without divestment is key to staying afloat.
Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.
Consumers prefer fewer personalized ads over more generic ads: An IAB Europe report found that personalization works—but transparency is key.
Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.
Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.
E.l.f. Beauty has built its brand on democratizing access to beauty products by maintaining affordability in an increasingly expensive market, as well as creating a company culture that values diversity and disruption. This prioritization of diversity stands out as other brands like Target and Walmart roll back diversity, equity, and inclusion initiatives.
On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.
The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.
Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.
TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.
Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.
Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.
US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.