On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
Bluesky drives three times more publisher traffic than Threads, some report: its open link-sharing policies offer an engaging alternative to restrictive platforms.
Its errors show the dilemma of curbing misinformation while protecting users’ rights, especially as pressure mounts under new US leadership.
On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
The social app’s porous data security could undermine trust. Its decentralized vision won’t matter if users feel their content is AI fodder without consent.
The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.
What to make of Australia’s murky social media ban: Social platforms will lose access to users under 16, prompting marketers to shift strategies.
xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.
Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.
"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."
The average age of new mothers was 27.4 in 2022, meaning they are digitally native, per the CDC. They are more familiar with the internet and digital devices than previous generations. They’ve embraced these tools to help navigate motherhood.
Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
As social media grows more polarized, banks must find where their audience spends time and tailor their marketing to those platforms.
Media and publishing has the highest TikTok engagement across six categories, with 317 shares per post and an engagement rate of 4.7%, according to June 2024 data from Dash Hudson.
On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube’s talent poaching and new platforms.
What will the reaction to Sponsored Snaps be? The new ad type’s first partner is “Wicked,” but users may not like the aggressive format.