Social Media

Snapchat is looking to bolster engagement with both users and advertisers with a new app redesign that separates the content seen into two individual buckets—friend posts and media content.

Once upon a time, social media marketing was very different than it is today. Marketers could open a page on Facebook, write a bunch of fun posts and watch the fan count go up. But that all changed when Facebook began drastically reducing the reach of organic (nonpaid) posts.