Elon Musk clarifies controversial remarks to advertisers: Meanwhile, Meta’s Threads API aims to improve business engagement and threatens X’s recovery efforts.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
87.9% of US Gen Zers are social network users, according to our forecast.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
It’s the latest example of consumer trust colliding with genAI expansion and underscores AI’s hunger for user-generated content.
Tobacco-like labels on social apps acould warn young people about potential harms, but any regulation would need congress approval which faces a block of lobyists.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.
Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.
Instagram won’t change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.
Driving box office is more critical than ever: A challenging landscape puts an emphasis on targeted CTV and social media campaigns.
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
Brands can no longer solely rely on the feed or Stories to capture users’ attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn’t an option, like a post’s comments section or in group chats.
Paid social search offerings differ significantly from traditional search ads
X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.