xAI's Grok now links election queries to Vote.Gov, but the AI model’s inadequate filters raise concerns about misinformation during a critical election season.
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.
Twitch cranks up mobile subscription prices: The change could dissuade viewers from opting in to the limited subscription service.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
Meta rolls out Threads cross-posting globally: Integration will undoubtedly boost content sharing but risks diluting platform identity.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.
Doctors’ media consumption habits are shifting: They’re using social media, podcasts, and video games for professional purposes. We explore what it all means for pharma marketers.
Meta has a drug problem: Regulators are asking Mark Zuckerberg how the platform is addressing the spread of ads for illegal drugs on Facebook and Instagram.
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.
X AI tool reignites brand safety concerns: Grok genAI was used to create violent images of brand mascots and celebrities, highlighting social media’s moderation challenge.
Healthcare, pharma ramp-up partnerships with social media influencers: We explore the factors driving brands to embrace health influencers and examine how marketers can better navigate the creator economy.
Political campaigns embrace the creator economy: It's a recognition of creators' ability to influence voters and drive engagement.
Content Library’s limited access and minimal features may undermine efforts to curb disinformation during a crucial election period
TikTok introduces group chats and custom stickers: The platform to engage Gen Z and rival messaging giants, but user adoption could be a challenge.