LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Entertaining social media content isn’t just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
FDA revises guidance to help drug- and device-makers address social media misinformation: But we’re not sure the regulator has the appetite to take on more authority related to healthcare and pharma social media ads.
FTC imposes first ban on minors using a social media app: Anonymous messaging service NGL was forced to bar users under 18. Could major apps like Instagram be next?
Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we’ve compiled a generation-by-generation breakdown on how and where to reach them.
TikTok restricts advertising to minors as regulation piles up: Advertisers and social platforms are increasingly acquiescing to a global tide of regulations against targeting minors.
Advertisers haven't been won back to Musk's X: User growth has stalled in the past year, data suggests.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Snapchat+ introduces engaging new features: Custom digital houses, AI pets, and quick Snaps enhance user experience and boost subscriber growth.
Threads, Meta, Mark Zuckerberg, Elon Musk, X, Twitter, Instagram, monthly active users, social media, growth strategy, lighthearted content, nonpolitical, monetization, advertising, integration
Instagram wants to improve content labeling accuracy and avoid overtagging, but it’s struggling because of a lack of industry standards for AI identification.
72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
YouTube looks to guard privacy, combat AI deception: Policy update lets users request removal of AI content that simulates their voices or faces.
Meta's AI Studio launches AI chatbots for Instagram creators: automated responses aim to enhance engagement while balancing automation and authenticity.
Meta’s European ad-free subscriptions won’t fly, regulator says: EU regulators pressed charges against Meta that could cost it 10% of its global revenues.
Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.