OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.
Reddit's user base grows by 37%, revenue up 48%: Despite a $575.1 million loss, new ad offerings and AI deals hint at a bright future.
Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns.
ByteDance and TikTok sue to block a January ban: The 270-day sale deadline could be extended further as legal battles rage on. Until then, it’s business as usual.
“The pace of change and innovation is accelerating, and that's bringing with it a lot of big new challenges for advertisers to navigate,” our analyst Jasmine Enberg said during our recent Outlook and Strategies for 2024’s Second Half summit. “It's also bringing pockets of new opportunities as ads become ubiquitous across platforms, creators reshape strategies, and AI powers it all.”
TikTok's NewFronts showcases AI-curated ads and partnerships: Despite regulatory scrutiny, the platform shows no signs of being distracted in its efforts to pursue ad dollars.
“There's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,” our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Expanding into new markets and raising prices isn’t always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.
New Snapchat features targets subscription growth: Exclusive editing capabilities introduced for paying users, with expanded AI functions and retro selfie lenses to boot.
After three months, UMG artists will return to TikTok: A new deal includes major AI protections and ticket sale features—and a win for the embattled social media app.
Can gaming move the needle for LinkedIn? The platform has launched three New York Times-like minigames that incentivize users to return daily and compete with others.
For August, a digitally native direct-to-consumer brand of period care products, TikTok gives more than it takes down. For example, in January 2020, its launch video was immediately removed by the platform. “I still get videos taken down for what the app believes is graphic content,” said August co-founder Nadya Okamoto. Still, Okamoto credits TikTok for helping her cultivate a community of nearly 4.5 million followers across her personal and brand TikTok accounts, as well as allowing her to open a dialogue for authentic marketing.
Companies are baking genAI into several different aspects of their social strategies and workflows. But it’s already delivering dividends during content creation, especially because demand for content is sky-high.
51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.
Social video is getting an additional boost in daily time spent this year. It’s mostly coming from a less expected place—Meta—even as TikTok continues to dominate in total time spent.
Growing bipartisan concern and intensifying scrutiny on social media platforms' transparency and content management could alienate advertisers.
Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.
Instagram’s charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators’ content to provide more visibility and bolster discovery.
“What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell TikTok, shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come.
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
Google’s and Microsoft’s Q1 reports stoke generative AI frenzy: They both have at least one key advantage over rivals like Meta and startups in the AI race.