On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
The clash between publishers and Big Tech isn’t over: A California bill requiring tech to compensate publishers is advancing. Meta and Google are likely to strike back.
Backlinks remain crucial for high Google ranks: study shows 96% of top sites have over 1,000 unique links despite the search giant's claims.
Here are five charts that size social network usage on a worldwide level by platform and by country and region.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Every year, as adland descends on the south of France for Cannes Lions International Festival of Creativity, there are a few topics that dominate the conversation. This year’s two hottest topics—creators and AI—didn’t deviate much from 2023, but the way each showed up on the Croisette and at the Palais did.
Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
New York law ushers in a new age of social media regulation: The SAFE Act bans the use of addictive, algorithmic feeds for minors.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Taylor Swift is the latest big name to partner with TikTok: The app's looming ban in the US hasn't hampered its ability to attract major partners.
Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
Elon Musk clarifies controversial remarks to advertisers: Meanwhile, Meta’s Threads API aims to improve business engagement and threatens X’s recovery efforts.
Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
87.9% of US Gen Zers are social network users, according to our forecast.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.