Instagram brings brands into the group chat: Channels feature offers brands a more intimate way to engage, but conversion success is uncertain.
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
Instagram strengthens presence in India with Creator Lab: The initiative aims to boost engagement and position the platform for long-term success in a key market.
Pavel Durov’s arrest highlights growing concerns over content moderation, setting a precedent for holding tech leaders responsible for their platform’s misuse.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Grok’s ability to generate fake political images threatens to amplify misinformation on X ahead of the elections
TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.
Retail is largely unprepared for a TikTok ban: While 96% of merchants are aware of the potential disruption, only 28% have a specific contingency plan.
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
xAI's Grok now links election queries to Vote.Gov, but the AI model’s inadequate filters raise concerns about misinformation during a critical election season.
A long-needed Instagram feature is here: The ability to add text and layer images to photos and Reels will help increase time spent on the app.
Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.
Twitch cranks up mobile subscription prices: The change could dissuade viewers from opting in to the limited subscription service.