This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
Amazon tries to refocus Twitch’s appeal to advertisers: After years of experimenting and struggling to profit, reducing scope could help its brand appeal.
TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.
What Kamala Harris’ brat summer says about political advertising: Her campaign joined TikTok last week, seeking to capitalize on memes and entice young voters.
Publicis Groupe’s $500 million investment in creators: The French ad firm purchased influencer marketing company Influential as interest in creators grows.
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
TikTok and Meta waver under EU, UK regulations: A stricter regulatory landscape has piled fines and investigations onto the platforms.
On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
Big Pharma’s missed opportunity to connect with consumers in local markets: Most drugmakers don’t have country-specific mobile apps or social media accounts.
Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
Generative AI to drive brands’ social media output: Businesses report efficiency gains but face challenges maintaining authenticity and preventing misinformation.
LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Entertaining social media content isn’t just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson.