The first AGI could be a marketing tool from Meta: The social media giant is stockpiling AI chips to build a massive model for content recommendations and user predictions.
A House committee unanimously votes to advance a bipartisan bill to ban TikTok unless ByteDance divests. The bill could affect other foreign-controlled apps but requires Big Tech’s involvement.
How physicians are using social media: We unpack what pharma brands need to know about docs’ social usage—and how marketers can connect with them on various platforms.
Reddit's IPO faces hurdles with a predominantly white user base: A shift to more inclusive strategies could expand its appeal and relevance.
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Turnaround plans aren’t easy: While Abercrombie turned its fortunes around by delivering styles that resonate with Gen Zers and millennials, Foot Locker’s growth strategy remains a work in progress.
TikTok revises monetization rules at creator summit: The platform aims to push towards longer content to increase time spent.
The latest outage hit Facebook, Instagram, Messenger, and Threads on Super Tuesday, affecting over half a million users and signaling potential underlying network issues.
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
TikTok often gets all the attention, with headlines trumpeting it as Gen Z’s new search engine. But the reality is more nuanced.
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Who holds the power in the music industry? A clash between Universal Music Group and TikTok could redefine the sector leaders.
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
Expanding YouTube Create, rising CapCut reshape content creation: These tools both aim to empower creators and leverage user data for platform growth.
Some of Gen Z’s favorite social media platforms claim a similar share of young users; but how they spend their time on the platforms vary, prompting marketers to align their strategies and investments accordingly. Instagram dominates direct messaging, while YouTube takes the lead on livestreaming and TikTok maintains its stronghold on short-form video. We delve into the three insights, with an actionable takeaway for marketers.
X is losing ground to Threads rapidly: Meta’s Twitter-like platform passed X in daily downloads last month by a wide margin.
On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.
By making information about financial products easily accessible, social media has helped to accelerate sales—but insurers shouldn’t forget the human component.
There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.
Despite the platforms’ efforts to distance themselves from news and political content, social media remains a major source of information about politics and current events. It’s also a focal point for discussions on hot-button topics like the election, and an important political marketing channel.