Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Meta under fire for bank fraud on its platforms: Facebook, Instagram, and WhatsApp are attracting financial scammers. Regulation and reputational risk make fraud prevention a wise tech investment.
Snap is enticing creators with revenue sharing: The struggling social media company has pulled notable celebrities like David Dobrik away from competing platforms.
We have upped our social user forecast since our last revision in December 2022. And next year, there will be nearly the same number of social users in the US as there are TV viewers, a historic audience shift. If there’s any medium that’s “dying,” it’s linear TV.
Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.
Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
Population size matters: Indian firms dominated a social media ranking of retail banks conducting the bulk of their marketing activities in English—but two Canadian banks and Chase also slipped into the top 10.
Threads vs. Twitter: Meta shows off its social media leverage with a successful Threads launch. Digital privacy will be key in thwarting its plan to beat Twitter.
Canada isn’t on speaking terms with Google and Meta: Regulators pulled ad spending on the platforms in response to the duopoly’s attempt to ban news links.
Meta hits the brakes on launching Threads in the EU: Privacy regulations put a damper on the Twitter competitor's European dreams.
TikTok wants a cut of #BookTok successes: ByteDance has launched a unit called 8th Note Press in a move that could disrupt publishing.
Our top 5 articles in H1 2023: Mobile health apps, social media, generative AI, and patient behaviors drew the most attention from our digital health audience.
Can Google and Meta make it without news? The two companies banned news links in Canada after months of conflict with regulators over a bill to compensate publishers.
Meta launches Threads via Instagram: A potential Twitter rival is born, but will it take flight?
Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.
Medical misinformation isn’t freedom of speech: As more consumers turn to online sources to diagnose their health conditions, a federal judge’s order could help spread harmful medical content.
Creators descend on the Croisette: Influencer marketing spending is increasing as ad budgets remain tight.