Social Media


Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.

Digital wallets were the most popular topic when it came to discussions on social media about mobile payments in 2015. According to social tracking data, just 3% of such posts were about other topics, which included contactless cards and more.

Natalie Malaszenko, senior vice president of marketing at Overstock.com, compares social network platforms for video advertising.

Tina Mahal, vice president of innovation at Frito-Lay, talks about how the company leveraged different social channels for its Flavor Swap campaign.

West Elm repurposes user-generated content for ads and other marketing. Aaron Able, head of social media and content strategy, explains how.

Scott Braley, general manager of programmatic advertising at Ooyala, explains the effect of programmatic, social and mobile advertising on viewability metrics in the UK.

US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts. According to January 2016 research, many measure how well their efforts have done by the amount of views they get.

Mexico is an intensely social country, both online and offline. While overall internet uptake during the past decade has remained subdued, social media adoption and engagement among connected consumers has remained strong.

Social network users in the UK increasingly check in via mobile. An interesting side-effect of this trend is the rising incidence of people signing in to social media first thing in the morning before they get out of bed. Among women, in particular, this is becoming ever-more common.

Twitter has been focusing on efforts to attract more users to its service, but growth remains slow and the service is also still not materially monetizing logged-out users.

Solid majorities of consumers in China living in major cities say they will take a number of positive actions after they have a good experience with a brand or company, according to August 2015 research. At the top of the list is spreading the good word.

Facebook’s reach in Mexico is near-total and, what’s more, users visit the site more frequently than any other social media property.

Becky Brown, vice president of global marketing and communications and director of digital marketing and media group at Intel, explains how Twitter can be a powerful platform when video content is built around events and showcased with the right calls to action.

With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements.

Linda Duncombe, global head of digital, social and content marketing at Citibank, discusses the bank's evolving social video ad strategy.

The retailers that see the most success on Facebook have better interaction rates than the leaders of any other industry, according to 2015 research. But the average retailer with a Facebook presence is doing notably worse—and worse than other verticals.

Lead in: Nizzi Karai Renaud, CMO of product customization marketplace Zazzle, talked about the site’s most effective marketing tools and how it converts millennial shoppers.

Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.

Every advertiser wants to know where its customers, and potential customers, are spending time online. Social networks in particular are a focus for marketers keen to monitor the current buzz.

Over 40% of web users said visual material was the content they sent most often to friends and other contacts via social media. Articles were popular, too.