Instagram may follow Snapchat and TikTok in deploying AI chatbots: Move promises to reshape user engagement and advertising but demands cautious implementation to ensure user safety
Whether you’re an established brand like Wendy’s or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. “I think paid is planned paid, and organic has opportunistic pay that could go along with it,” said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy’s.
The global influencer crackdown continues: French regulators are following a trend of regulating influencer product recommendations.
This year, US social network ad spending will grow at its slowest pace since we began tracking it, at just 3.4%, to reach $68.45 billion, according to our forecast.
Reddit’s API changes put it in conflict with its users—again: The platform’s perennial problem is a user base opposed to its investor-focused policies.
Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.
On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
California’s publisher bill could start a wave of state-level Big Tech challenges: Facebook has threatened to pull the plug on news content in response.
Soon you’ll be able to chat on BeReal: The authentic social media app is finding ways to increase time spent before turning on revenue streams.
Twitter's valuation takes a tumble: Linda Yaccarino faces challenges as new CEO amid falling revenues and reputation damage.
Another TikTok data controversy: App’s storing of major influencers' sensitive financial data on Chinese servers contradicts CEO's previous claims.
On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.
Snap’s subcontinent surge: As Snapchat crosses 200 million users in India, the introduction of 'My AI' signifies its focus on user experience.
TikTok tests Tako: Short-form video app trials AI chatbot to enhance user interactions.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.
Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
LinkedIn rolls out new features to enhance verification processes and combat counterfeit profiles: Platform aims to maintain its reputation as a trusted platform for professional networking and job seeking.