If it feels impossible to keep up with Gen Z slang, that’s because it is. TikTok has turbocharged an already fast-moving content cycle, so you’ve probably heard about trends that sound like gibberish. It’s tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating “cringe” content. Here are some terms marketers should know.
Cheddar and The Messenger face industry upheaval: Challenges include layoffs, leadership changes, and adapting to a disrupted marketplace for publishers.
Peloton is the latest to try out TikTok’s brand hubs: The fitness company is the second major brand to try TikTok’s innovative ad format after Disney in October.
Social media companies will answer to regulators about minors’ data: A Harvard study found that platforms made $11 billion from ads targeting minors.
Reddit misses ad revenue target by $200 million: The Information reports that Reddit failed to reach a previously stated 2023 ad revenue goal of $1 billion.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Taylor Swift leads US, Karol G tops globally: Vevo's 2023 charts reflect the growing influence of music videos in the industry.
Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
As 2023 comes to an end, this is the data you need to kick-start 2024.
Media union activity picks up: Contract wins and membership gains show labor’s strength, but industry turbulence remains.
On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.
Meta’s Threads app faces declining engagement and challenges to differentiate, while Elon Musk’s Twitter rebrand to X struggles with user resistance and brand identity.
Earlier this month, Pinterest hosted its Pinterest Predicts pop-up event, a showcase in New York City combining trends, predictions, photo ops, and shoppable displays. The pop-up offered insights into what experiential social commerce can be, and how brands can offer retail experiences without needing to stock products.
TikTok faces ethical scrutiny over reported instructions to moderators: Favoring Amazon-related accounts could pose risks for platform integrity.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.
33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
EU expansion and new interoperability with Mastodon, Tumblr, and Flipboard can position Threads for continued growth. Meanwhile, X faces an exodus of advertisers and declining revenue.
Gen Z's preference for Pinterest influences retail strategies: The platform's positive, noncompetitive nature aligns with Gen Z's mental health awareness.
Snapchat+ keeps on growing: The subscription service now has 7 million subscribers, with AI being a key driver of interest.