NFL looks to get younger viewers in its game: League enlists Gen Z influencers to capture Sunday Ticket signups, but it could be a hard sell.
Meta’s robust financial rebound might lack staying power: Its commercial AI and social media growth struggles put Meta’s metrics in a dimmer light. It’s time for a fresh product.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.
Both companies are fighting to grab a larger share of digital ad spending growth.
Influencer marketing is getting more expensive. While rates vary based on factors such as the platform, the content type, and creator follower counts, the overall trend for pricing is up.
The battle against TikTok took center stage at this week’s NewFronts, as Meta, Snapchat, and YouTube unveiled new ad products tied to short-form video. While none of them can compete with TikTok’s lock on the youth market or the enormous amount of time its users spend on the app, these new ad products are an attempt to bring Reels, Spotlight, and Shorts into greater parity with TikTok’s ad formats.
LinkedIn improves Premium subscriber experience: Job hunters can now tap AI to send out better—or just more?—cover letters.
Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.
Snap looks for revenue lift from new ad products: NewFronts presentation includes increased facilitating of brand-creator partnerships.
Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.
Mastodon simplifies its sign-up process to attract more users: Elon Musk at Twitter create opportunities for alternative platforms.
BeReal’s latest feature zeroes in on celebs: RealPeople feed of intriguing people aims to boost engagement with app.
TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Condé Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok’s efforts to make the platform more appealing to publishers, even as risks of a US ban loom.
Snapchat didn’t learn from Microsoft Bing growing pains: The My AI chatbot is disturbing social media users, with some wanting to delete the app. Tech companies are wise to exercise caution.
Snap is having trouble monetizing because Snapchat is primarily a chat platform, and “messaging apps are notoriously difficult to monetize,” according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren’t sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.
Australia's creator economy has an authenticity problem: Many influencer campaigns don't include proper disclosures.
After service interruptions and a fee of $50,000 a month to access Twitter’s API, the MTA is now relying on its own apps and alerts. Other utilities could follow suit, shedding value for Twitter.
On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.