Amid staff cuts and regulatory pressures, X invests in an Austin trust and safety office: It’s a response to digital safety demands and AI-generated challenges.
TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.
Embracing stars and brands, BeReal strives to stay true to its mission: Platform aims to balance unfiltered authenticity with the need to commercialize.
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Florida might pass the most restrictive social media bill yet: Under the legislation, all minors under 17 will be banned from social media use.
The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
Meta lets users cut cross-app data sharing in the EU: The Digital Markets Act is forcing the company to weaken its advertising position to avoid penalties.
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
TikTok users will soon employ AI to make their own tunes: An AI-powered music tool could help TikTok increase engagement and strike industry deals.
More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
Google hit by another round of layoffs as Pichai issues warning: Layoffs will continue as it invests more heavily in the AI race.
Reddit's IPO quest in a tough market: The platform is striving for $10 billion amid underperformance and intense competition for ad dollars.
TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.
Meta faces big complaints from Tinder and Walmart: The two major brands said ads were placed next to illegal content, a New Mexico lawsuit revealed.
CNN restructures for digital consumption: Aiming to captivate mobile-first audiences with new content and subscriptions
Regulators won’t get Instagram to give up on teen users: The company is facing a conflict between a need to please regulators and a need to attract young users.