Snap’s middling earnings solidify Meta’s lead: Services like Snap and Pinterest are struggling to compete for ad interest with larger platforms.
Children in the US feel mixed emotions daily: Social media is a likely enabler. We explore how healthcare providers and marketers can step up to educate youths and their parents.
Social media engagement with Canadian news drops 43%: Meta's news ban impacts local outlets and reduces news consumption on Facebook and Instagram.
Strong Q2 performance highlights Meta's resilience: Revenue and user growth indicate the social media giant’s robust health.
Pinterest is relying on Gen Z for growth: The company met Q2 expectations, but its Q3 guidance sent its stock tumbling.
“The creator economy is at an inflection point,” our analyst Jasmine Enberg said on our “Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy” webinar. “We’re at a moment now where it seems like every marketer has recognized that they need to be working with creators.”
Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection
This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
Amazon tries to refocus Twitch’s appeal to advertisers: After years of experimenting and struggling to profit, reducing scope could help its brand appeal.
TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.
What Kamala Harris’ brat summer says about political advertising: Her campaign joined TikTok last week, seeking to capitalize on memes and entice young voters.
Publicis Groupe’s $500 million investment in creators: The French ad firm purchased influencer marketing company Influential as interest in creators grows.
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
TikTok and Meta waver under EU, UK regulations: A stricter regulatory landscape has piled fines and investigations onto the platforms.
On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.