Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
Montana's TikTok ban stirs legal and marketing controversy: Brands and advertisers may reconsider their marketing mix going forward.
LinkedIn rolls out new features to enhance verification processes and combat counterfeit profiles: Platform aims to maintain its reputation as a trusted platform for professional networking and job seeking.
Twitter’s Linda Yaccarino ready to take on Meta’s new platform: The race to replace Twitter is heating up. There’s a small window to attract a critical mass of users.
On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
Meta's foray into microblogging: Social giant will launch its decentralized text-based app next month—and it’s seamlessly integrated with Instagram.
The new legislation will impose fines on TikTok for continuing operations in the state and on Apple and Google for enabling app downloads.
Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.
TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.
One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.
Lenders need to be prepared for quicker, digitally driven runs after SEC rules out short-selling ban.
Cancer patients, meet Dave: Belong.Life’s conversational AI tool is trained to support oncology patients. Marketers should get acquainted—there are more tools like it coming.
Twitch moves to support streamers and foster audience growth: The platform introduces a new clip editor tool for easy creation of short clips.
Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.
Eurovision can allow marketers to strike a high note: The yearly singing competition embraces inclusion with a global audience that’s larger than the Super Bowl.
On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.
Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.
What doctors do online: Physicians use social media to connect with other professionals more than with patients.