The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Influencers fail to disclose paid ads: The EU is eying tougher transparency laws at a time when influencer marketing spending is outpacing social media ad spending.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
Threads' ‘Topics’ feature enhances discoverability, allows political content under guidelines: Meta adapts to user feedback, pushing it closer to X.
Last December, TikTok user Lukas Battle posted a video proclaiming that 2024 is all about loud budgeting, which encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases.
Walgreens’ Nice! brand mango gummies went viral: An influencer’s TikTok video about the candy drove a surge in demand, offering a case study on why private label sales are soaring.
X introduces BetMGM betting odds: The platform aims to become more fo a sports betting hub amid regulatory complexities.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Meta and TikTok swing back at EU regulators: The social companies are objecting to fines under the Digital Services Act, setting the stage for a wider conflict.
Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion—while MAUs nearly hit 500 million for the first time.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
While influencers bring authenticity and engaged audiences to partnerships,to create the best campaigns, brands need to uphold their side of influencer marketing relationships. “Affiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,” Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. “That’s actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.”
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
Snap lays off 10% as its ad revenues struggle: The company is signaling a cost-cutting effort to investors as it tries to diversify beyond advertising.
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.