Social Media

Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?

Twitter alternative Koo shines in Brazil: Platform benefits from Musk’s content moderation cutbacks and its own localization efforts.

The creator economy could be a more than $100 billion industry, but market sizing is difficult

On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Meta leans into verification for incremental revenues: Slower ad market forces company to take a page from Twitter’s playbook.

TikTok still won’t give clear info on creator payouts: Its new Creativity Program promises higher revenues but conveniently skirts around the specifics.

The “de-influencing” influence: The new trend of creators recommending what not to buy reflects a tough economy, disdain for fakery.

Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.

Instagram takes a page from Telegram’s playbook: The platform’s latest foray from its roots could appeal to creators.

Twitter sparks up cannabis ads: The social media platform opens the door to cannabis companies to boost ad revenues in the US, but it will need to recover its reputation among Big Pharma.

Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.

Meta responds to consumer transparency demands: Its ad new transparency tool could build trust at a time when TikTok's is experiencing some erosion.

Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.

With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.

BeReal’s Spotify integration is a big next step: The app is adding the ability to share music and podcasts but should be careful not to wander from its core mission.

For TikTok, the second time’s the charm: The app’s creator fund has had repeated issues with payouts. But rather than adopt another model, it’s revamping the fund.

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

Gen Zers are more likely than any other age group to have brand loyalty—even if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

Just as Facebook became the platform that defined millennials’ social media experience, TikTok is cruising toward a similar status for Gen Z—but it’s taking a different route.

Creator funds are out, tipping is in: Instagram is expanding a gifting feature that lets users pay Reels creators through an in-app currency in a move echoing TikTok and Twitch.