Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.
Patreon makes a bet on a new model for crowdfunding: A relaunch includes features designed to get creators and fans to spend more time on the platform.
X wants to reduce traffic to rivals but may end up curbing its own: The platform removed headlines from news links in a move that could get news outlets to divest.
On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.
ChatGPT’s new update is an existential threat for publishers: The chatbot can now access information in real time, which could eat into news publisher traffic.
Key stat: 53.7% of US marketers will use Instagram Reels for influencer marketing this year, making it the top platform for influencer marketing according to our forecast.
TikTok wants to test an ad-free subscription model: It’s a major shift from its traditional ad-driven revenues to capitalize on evolving user preferences.
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Reddit users will be opted into personalized ads by default: The change drew more criticism from users and will have to be adjusted for certain markets.
“AI” was the phrase of the moment at Meta Connect: The tech company is launching a number of AI features like chatbots and image generators to entice young users.
Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.
Meta’s AI chatbots catch flak before even launching: The company is expected to announce the feature to attract young users, but early signs aren’t great.
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
Meta to unveil Gen AI Personas this week: It’s part of a strategy to appeal to younger demographics and gain ground in the AI race. There are pitfalls ahead.
TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.
How can we tell if our Facebook page is helping us make money? Though banks are active on social media, many still wish they could clearly connect their posting activity to actual business results.
Snapchat turns to social commerce for ASEAN growth: TikTok's broad reach and engagement overshadows personal content sharing platforms.
TikTok to add Google Search integration: It’s part of the social media platform’s broader push for integrations pointing to possible “everything app” ambitions. Google could benefit, too.
Snapchat+ growth is defying expectations: Messaging apps are historically difficult to monetize, but Snapchat+ has hit 5 million in one year.