TikTok is running out of time: TikTok bans are escalating across the globe, and opportunities for growth and expansion into a super app are fleeting. TikTok might need to separate from ByteDance to survive.
Time spent with TikTok will reach 55.8 minutes per day among US adult users this year, per our latest forecast, about 9 minutes more than expected in last year’s update. In 2024, time spent will increase to 58.4 minutes, up 4.8% year over year. We also expect TikTok’s US user base to cross the 100 million mark this year.
Creator funds and revenue sharing could soften the influencer-marketer conflict: Almost half of marketers think they’re overpaying influencers, while influencers complain about lackluster pay.
Meta takes steps toward cost-cutting and transparency: Social giant halts its Reels Play program, as it looks to revamp how it supports creators.
Meta’s new network could woo disaffected Twitter users: Alternative service in development would replicate the digital town square model.
Spotify didn’t need to copy TikTok: Despite being in better shape than similarly aged competitors, Spotify has caved to too many buzzy trends.
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
It’s Reddit’s turn to ride the short-form video hamster wheel: A new “watch” feed will be introduced as the company looks to increase time spent and advertiser interest ahead of an IPO.
Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.
Facebook’s latest dark pattern scandal will make advertisers nervous: The New York Times reports that young Instagram users’ posts are being shared to Facebook in an effort to mask shrinking Gen Z participation.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.
Twitter tests boundaries like a teenager: It keeps skipping payments on rent, vendors, and most recently its AWS bill. A new CEO could help develop a better business strategy.
Don’t share mental health data for advertising purposes: BetterHelp learns that lesson through a $7.8 million settlement.
On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.
Clubhouse sees string of top execs head for the exit: Fading pandemic hits social audio, but company retains healthy valuation.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.