Social Media

eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.

eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.

eMarketer forecasting analyst Peter Vahle discusses our latest adoption figures for Snapchat in India, Indonesia and Japan, and the success of recent platform additions.

China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.

eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”

eMarketer forecasting analyst Peter Vahle discusses our latest Facebook adoption numbers for France and Germany, and why continued losses are expected through 2023.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

eMarketer global director of public relations Douglas Clark compares our latest US adoption figures for young adults on Facebook against those of its sister platform Instagram and fierce competitor Snapchat.

eMarketer vice president of business development Marissa Coslov explores Facebook adoption in the UK by age group and why the platform is losing teens and young adults.

eMarketer junior forecasting analyst Nazmul Islam tees up our recently adjusted usage figures for LinkedIn and the factors behind its user increase.

At the end of last year, we asked three important questions about Facebook in 2019.

For this update, we look at Instagram's test to remove likes, the launch of Facebook Pay, Twitter's new feature that allows users to hide replies and Snapchat's new longer video ad format, as well as an update on political advertising. It also includes a preview of our latest social network user forecast, which will be discussed in detail in our upcoming social network users report collection, publishing on December 12.

Facebook users in France and Germany are leaving the platform even faster than expected. For the second forecast in a row, we have downgraded Facebook user growth in both countries, as younger users shift to other platforms. In France this year, Facebook will experience a decline in users for the first time, whereas Germany experienced its first drop in users in 2018.

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna face off on the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

One in ten internet users is now on content aggregation site reddit. Its continued growth is primarily being fueled by an increasing percentage of people who use the app through mobile, though that figure still lags Facebook’s and Twitter’s, according to latest eMarketer estimates.

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.

Looking to reach college students during the back-to-school shopping season, grocery retailer Kroger turned to one of the marketing world’s buzziest new platforms: TikTok.