Meta has a strong position in negotiations with publishers: UK’s Reach saw profits fall 24% after Facebook pivoted from news, which could influence battles in other markets.
Elon Musk’s rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?
Lemon8 sees decline: ByteDance's new app faces decrease in US popularity, suggesting it's far from the new TikTok.
TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.
Twitter? More like X: Musk’s latest half-baked scheme is a rebrand that aims to turn the platform into an everything app. But even he doesn’t seem sure how.
Threads now struggles with dwindling engagement. Expanding beyond mobile, EU approval, and disentangling from Instagram could entice more users.
Early adopters dip a toe into Twitter rival Threads: Meta has some compliance functionality to address before highly regulated financial services firms adopt its new text-based conversational app.
Twitter to compete with LinkedIn on job postings: A new feature could grow the platform’s professional networking capabilities. Ongoing toxicity could stunt that growth.
Reddit’s conflict with users rages on: The company took control of a popular subreddit after its moderators locked shop and directed users to competing platforms.
Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
TikTok clamps down on obesity drug endorsements: We assess the muddled healthcare influencer landscape and examine why marketers must act cautiously when promoting weight loss drugs to younger consumers.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
In just five days, 100 million users signed up for Threads, compared with Twitter’s 364 million, according to our forecast.
Meta’s Twitter rival launched successfully but faces user engagement challenges. The app’s success caused Twitter’s web traffic and ad revenues to dip significantly.
TikTok's music expansion: Platform is broadening its footprint by expanding its new streaming service globally and forming a strategic alliance with Warner Music Group.
As Quora hits milestone, it looks to future: After reaching 400 million monthly users, it’s focused on enhancing its appeal to advertisers and content creators.
Mattel is capitalizing on ‘Barbie’ fever: A series of ironic and self-deprecating viral marketing campaigns has placed the doll top of mind for a range of consumers.
YouTube’s ad business has posted losses for the past three quarters—an unprecedented slide following years of double-digit gains. This underperformance has forced the video giant to sharpen its focus in the two areas where it has the best shot at attracting ad spending and restoring growth: connected TV (CTV) and short-form video.
With 13.4% YoY user growth in 2023, Snapchat will briefly overtake TikTok (12.7%) as the fastest-growing social media platform worldwide, according to our forecast. TikTok will regain the title come 2024.