Meta faces big complaints from Tinder and Walmart: The two major brands said ads were placed next to illegal content, a New Mexico lawsuit revealed.
CNN restructures for digital consumption: Aiming to captivate mobile-first audiences with new content and subscriptions
Regulators won’t get Instagram to give up on teen users: The company is facing a conflict between a need to please regulators and a need to attract young users.
The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media’s role in product discovery. Here’s what brands can learn.
Substack’s controversy shows the perils of poor moderation: The company refused to remove pro-Nazi content, leading to the departure of major creators.
In 2024, social will move from being a siloed, ancillary tactic to a core part of the marketing mix. And as more companies recognize the value of culture and community in driving conversions, creators will also shape more marketing plans.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
TikTok limits analytical tool amidst scrutiny: Raises questions on content regulation and data transparency for marketers.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket.
Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as “non-edible.”
Half of UK teens feel addicted to social media: Global concern prompts government actions for stricter regulations.
Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.
If it feels impossible to keep up with Gen Z slang, that’s because it is. TikTok has turbocharged an already fast-moving content cycle, so you’ve probably heard about trends that sound like gibberish. It’s tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating “cringe” content. Here are some terms marketers should know.
Cheddar and The Messenger face industry upheaval: Challenges include layoffs, leadership changes, and adapting to a disrupted marketplace for publishers.
Peloton is the latest to try out TikTok’s brand hubs: The fitness company is the second major brand to try TikTok’s innovative ad format after Disney in October.
Social media companies will answer to regulators about minors’ data: A Harvard study found that platforms made $11 billion from ads targeting minors.
Reddit misses ad revenue target by $200 million: The Information reports that Reddit failed to reach a previously stated 2023 ad revenue goal of $1 billion.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.