Turns out creators like consistency: YouTube Shorts’ new revenue-sharing program begins in February, but creators and publishers are already lining up.
Our latest forecast shows the global monthly Twitter user base will shrink 3.9% next year and 5.1% in 2024. “Users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” said our principal analyst Jasmine Enberg.
Instagram’s new transparency tool is a win-win: Both the platform and influential users stand to benefit from more clarity around shadow bans.
Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter.
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s what our analyst Jasmine Enberg predicted during the keynote session of our “Attention! Trends and Predictions for 2023” event.
Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
Meta oversight board urges changes to Facebook “cross-check” program: Panel says initiative puts social giant’s business interests above free speech.
Reddit looks to get its engaged audiences on advertisers’ radar: Insights director says CES is opportunity to showcase platform’s value.
TikTok is Gen Z’s No. 2 social commerce destination and is almost as popular as Facebook among millennial social buyers, per Klarna.
On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.
LinkedIn isn’t an ad leader, but it’s learning from others’ mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.
Musk finds inner peace at Apple Park: Tim Cook invites Elon Musk for a tour of Apple’s campus and eases tension over App Store policies. But Twitter still faces regulatory challenges.
As some platforms lean into creators, Pinterest takes a step in the other direction: Its Creator Rewards program is no more, as of November 30.
TikTok’s CEO tries to quiet content safety and Chinese controversies: Shou Zi Chew gave a rare interview touting the app’s answers to criticisms.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Reddit’s CES 2023 activation for consumers is really a play for ad dollars: The “Future Tellers” installation and new research make a case that the social stalwart is an underutilized ad platform.
Twitter’s new product launches are all about performance marketing: With brands prioritizing bottom of funnel objectives, will it be enough to distract from the platform’s recent controversies?