Mattel is capitalizing on ‘Barbie’ fever: A series of ironic and self-deprecating viral marketing campaigns has placed the doll top of mind for a range of consumers.
YouTube’s ad business has posted losses for the past three quarters—an unprecedented slide following years of double-digit gains. This underperformance has forced the video giant to sharpen its focus in the two areas where it has the best shot at attracting ad spending and restoring growth: connected TV (CTV) and short-form video.
With 13.4% YoY user growth in 2023, Snapchat will briefly overtake TikTok (12.7%) as the fastest-growing social media platform worldwide, according to our forecast. TikTok will regain the title come 2024.
Brands can expand their customer bases without starting from scratch by participating in conversations that are already happening on TikTok via “edutainment,” or informational content, Colleen Conkling, CMO of stationary company Papier, said at The Lead Innovation conference in New York City last week.
Europe still isn’t easy sailing for Meta: Despite a landmark deal with the EU last week, nonmember state Norway is cracking down on ad targeting.
Twitter battles decreased ad revenues and hefty debts: Meanwhile, Meta's Threads looks poised to become a new hub for advertisers.
Threads already poses a real threat to Twitter, but it still has a lot to prove once the hype dies down
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
The US ad market grew for the first time in 11 months this May, according to Standard Media’s US Ad Market Tracker. Now the question is if expansion can continue. June and the start of July brought a host of ad updates that could help continued growth, including ad tools enhancements from Google and Microsoft, retail media opportunities from Roku and Uber, and more. Here’s a breakdown of what’s new.
Threads engagement unspools: Despite a promising start, Meta's new app faces a dip, potentially dimming ad potential.
Twitter’s new creator payment program dishes money to the far-right: A handpicked first batch of influencers includes controversial figures that advertisers fear.
In Threads’ first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.
On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.
Threads simultaneously eats Twitter’s traffic and feeds its usage: Meta’s Threads might keep Twitter afloat as Musk loyalists dig in their heels. But Threads’ traffic metrics will win ad revenue.
Threads plans first updates: User interface complaints lead to changes that may make the new app appeal to Twitter power users.
Twitch has a unique take on short-form video: The livestreaming platform is turning user clips into a feed to help boost creator discovery.
100 million users in five days represents unprecedented adoption for Meta’s Twitter rival, but future growth could be stifled by privacy concerns and lack of feature parity.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.