TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.
One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.
Lenders need to be prepared for quicker, digitally driven runs after SEC rules out short-selling ban.
Cancer patients, meet Dave: Belong.Life’s conversational AI tool is trained to support oncology patients. Marketers should get acquainted—there are more tools like it coming.
Twitch moves to support streamers and foster audience growth: The platform introduces a new clip editor tool for easy creation of short clips.
Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.
Eurovision can allow marketers to strike a high note: The yearly singing competition embraces inclusion with a global audience that’s larger than the Super Bowl.
On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.
Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.
What doctors do online: Physicians use social media to connect with other professionals more than with patients.
TikTok and generative AI have changed the brand marketing game more than any other development since the pivot to mobile, and social media marketers must adapt. Here are six takeaways from CMOs and marketing professionals on how to do just that.
ByteDance takes aim at Amazon’s book sector prowess: Building on its engaging algorithm and #BookTok’s success, ByteDance’s new social media platform for bookish users might pull sales away from Amazon.
Mix Twitter and Tucker Carlson to create advertising poison: Carlson’s audience hasn’t made him appealing to advertisers, and he can’t reverse Twitter’s decline.
Social media influences patient behavior: Patients with chronic conditions are turning to social media for health information and support.
TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.
Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock’s CMO, ahead of her session at CommerceNext in June.
LinkedIn leads in news trustworthiness among social players: Platforms with lower info reliability scores could suffer from lower time spent, which affects ad revenues.
NFL looks to get younger viewers in its game: League enlists Gen Z influencers to capture Sunday Ticket signups, but it could be a hard sell.
Meta’s robust financial rebound might lack staying power: Its commercial AI and social media growth struggles put Meta’s metrics in a dimmer light. It’s time for a fresh product.