On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
OpenWeb raises $170 million as it prepares for IPO: As news providers and social platforms butt heads, the company’s tools help publishers manage audience discussions on their sites.
Musk's few hours at the helm of Twitter have been interesting: Those brand safety concerns aren't going away, and product innovation is (maybe) speeding up.
Insights from the Future of Meta report: We look at key VR hardware and software opportunities for Meta’s future as the company leverages its dominance in VR headsets to build its vision for the metaverse.
In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.
Brands miss the old Kanye: the Ye saga offers lesson in crisis response as many cut ties after rapper’s offensive speech.
Pinterest is bright light in dim Q3 for social platforms: Company delivers better-than-expected revenue and notes deeper engagement with users.
A quest for pros: Meta’s premium Quest Pro headset is now available, and while early reviews laud the improved design, comfort, and controllers, reviewers also dinged the poor battery life and confusing mixed reality focus.
Phishing attacks on the rise: Trusted brands like DHL, Microsoft, and LinkedIn are often impersonated in phishing emails, causing millions of dollars in breaches. Are brands responsible for educating their customers?
Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.
For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)
Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.
WhatsApp suffers a global outage: The world’s most popular messaging app went dark in various countries, underscoring the fragility of centralized communications and piling on Meta’s troubles as it prepares for its Q3 earnings call.
According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.
Meta would rather block news than pay Canadian publishers: A proposed bill modeled after one in Australia would require the company to negotiate with news publishers.
“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.
Insider Intelligence spoke with Megan Brophy, Vice President of Marketing and Brand Strategy at Abercrombie & Fitch, about the brand’s work on TikTok and the prevalence of livestream shopping in the US market.
BeReal may have doubled its users in two months: With reports of 20 million DAU, copycat attempts clearly haven’t slowed down the photo-sharing app.
Social commerce sales will continue rising: This is despite slowing buyer growth, as existing customers continue to spend more on social purchases.