Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to. Brands should make sure they’re staying relevant and avoiding stale content, promoting individuality, and helping Gen Z be their best selves.
From Goop and the New York Times to TikTok creators, everyone is putting out a gift guide this year, trying to get a piece of this year’s holiday sales pie, which we forecast to reach $1.31 trillion in the US.
TikTok parent ByteDance takes on OpenAI: A new bot development platform is coming this month, competing with OpenAI and others in the generative AI space amid challenges and regulatory headwinds.
Winning Gen Zers’ deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers’ habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation’s preferences.
A private Swiss bank’s stock price dropped drastically after it disclosed a significant exposure to a troubled client—and social media amplified the news.
Threatening news link bans works again for Google and Meta: Canada’s government struck a deal with Google to pay publishers and keep news links.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
IPO on the horizon? Reddit's blend of news embargoes and advertising advancements.
Threads will finally launch in Europe: Reports say the platform is ready for an EU debut while its competitor X faces its worst scandal yet.
Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.
Reddit's global ambitions: Durgesh Kaushik, the new vice president of international growth, discusses the social platform's goals.
“Short-form video” sees long-form success: Internal communications from TikTok show more than half of users watch videos that are longer than one minute.
Amid IPO prep, Reddit intensifies international efforts: Aims for cultural inclusivity and improved global user engagement.
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
UK's Gen Z Leading GenAI Adoption: Ofcom's 2023 Report Highlights Teenagers' Predominance in AI Tools Usage
What ByteDance’s pullback from gaming means for competitors: Strict Chinese regulations played a part, but slowing growth and high costs are causing problems
Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
Snapchat experiments with an ad-free subscription model in Australia at $10.50 a month: Shift in revenue strategy could influence social media monetization.
OpenAI turmoil’s ripple effect on social media: The chaos could create opportunities and challenges for platforms in the red-hot genAI market.