Meta is one of the two most successful ad publishers in history (along with its duopoly rival, Google), but its ad dominance does not come in tandem with an equally dominant hold over consumers’ time. In fact, Meta’s share of ad revenues is surprisingly out of step with how much time people actually spend on its platforms, particularly when compared with competitors like YouTube and TikTok
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.
Hollywood's strikes have stirred conflict for digital influencers: It's a choice between leveraging the situation for personal gain or showing solidarity with the unions.
Meta’s Q2 points to continued rebound: An 11% revenue increase shows that new products and advertising offerings are helping right the ship.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how much the world is traveling again, how Amazon Prime Day did, the staying power of Threads, and more. Tune in to the discussion with this month's contestants: our analysts Carina Perkins, Max Willens, and Yory Wurmser.
Snap has weaker Q2 but makes progress: The company posts a smaller loss, demonstrates a 14% increase in DAUs, and sees strides in innovation.
Meta has a strong position in negotiations with publishers: UK’s Reach saw profits fall 24% after Facebook pivoted from news, which could influence battles in other markets.
Lemon8 sees decline: ByteDance's new app faces decrease in US popularity, suggesting it's far from the new TikTok.
TikTok's new phase: The platform now supports text posts, further broadening its creative canvas beyond short-form videos.
Twitter? More like X: Musk’s latest half-baked scheme is a rebrand that aims to turn the platform into an everything app. But even he doesn’t seem sure how.
Elon Musk’s rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?
Reddit’s conflict with users rages on: The company took control of a popular subreddit after its moderators locked shop and directed users to competing platforms.
Early adopters dip a toe into Twitter rival Threads: Meta has some compliance functionality to address before highly regulated financial services firms adopt its new text-based conversational app.
Threads now struggles with dwindling engagement. Expanding beyond mobile, EU approval, and disentangling from Instagram could entice more users.
Twitter to compete with LinkedIn on job postings: A new feature could grow the platform’s professional networking capabilities. Ongoing toxicity could stunt that growth.
Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
TikTok clamps down on obesity drug endorsements: We assess the muddled healthcare influencer landscape and examine why marketers must act cautiously when promoting weight loss drugs to younger consumers.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.