Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
What ByteDance’s pullback from gaming means for competitors: Strict Chinese regulations played a part, but slowing growth and high costs are causing problems
Snapchat experiments with an ad-free subscription model in Australia at $10.50 a month: Shift in revenue strategy could influence social media monetization.
Legal documents allege Meta's manipulation of youth psychology for profit: Lawsuits highlight need for ethical balance in social media innovation.
OpenAI turmoil’s ripple effect on social media: The chaos could create opportunities and challenges for platforms in the red-hot genAI market.
Seeing health information on social media isn’t believing: 82% of US adults think most of the health information they see on social media is false or misleading. But two-thirds of them can’t tell what’s true from false.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Meta restructures its AI teams: Amid ethical and regulatory concerns, it’s dissolving its Responsible AI unit to focus on generative AI.
As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.
On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.
Senate Judiciary Committee subpoenas Snap, X, Discord CEOs: Lawmakers clash with social media executives over perceived failures to protect minors.
WhatsApp partners with Mercedes-AMG F1, offering exclusive broadcast channel content: The messaging platform makes a play for fandom’s attention.
Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Major brands pull X ads after Musk’s antisemitic posts: The controversy is an escalation of X’s already severe problems with brand safety.
On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
TikTok is a primary news source for many US adults: A Pew Research survey found that use of TikTok as a news platform has surged since 2020.
Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta’s Q3 earnings. “It’s just incredible growth considering how much time people are already spending on these platforms,” our analyst Jasmine Enberg said on a recent episode of the “Behind the Numbers” podcast. “And that, of course, is a really important metric to advertisers.”
YouTube mandates AI tool disclosure in videos: Creators face penalties for noncompliance, reshaping digital content integrity.
A court ruling will force Meta and others to deal with moderation lawsuits: Several cases alleging social media firms are harming minors will proceed.