Bluesky generates a buzz: Twitter lookalike app draws VIP interest, could bode well for decentralized networks.
Thirty-one percent of US adults said social media has a positive effect on their mental health, per YouGov. However, almost as many (30%) feel it has a negative influence. Across generations, millennials are most likely to report a positive effect, while Gen Xers are more likely to cite a negative impact.
As the first digitally native generation, marketers must recognize that what works for older demographics won’t necessarily work for Gen Z. On social media, Gen Z expects brands to understand the different ways they use each channel, while on streaming, content remains king (though price is an important factor).
Pinterest beats analyst expectations, but faces greater costs and large net loss: Can the platform spend to grow during times of relative austerity?
Pinterest partners with Amazon to attract more advertisers and improve shopability: The move allows the social media platform to benefit from booming retail media demand, while growing Amazon Ads’ reach and inventory.
On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Meta outperforms in Q1, aided by China advertisers: As cost cuts continue, the company’s Q2 outlook suggests growth may be returning.
Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.
A possible TikTok ban reveals demographic fault lines: Young voters and Democrats are far more likely to oppose a ban.
ByteDance’s Lemon8 makes waves on the app charts: TikTok’s owner is expanding in the US with another app. It won’t evade scrutiny, but there’s a chance of success internationally.
The company will open up the metaverse to teens and invest in games to drive VR adoption just as Apple firms up plans to compete in immersive AR/VR.
Social listening is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater. But many aren’t using the technique to its full potential. Here’s how marketers can avoid four common misconceptions.
Removing verified checks from thousands of users—including high-profile individuals and government agencies— escalates the risk of impersonation and misinformation.
In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
BeReal gets serious about increasing engagement and time spent: Its new feature allows users to actually post on the platform more frequently. Imagine that!
As a TikTok ban swirls, Snap tries to lure creators: Content creators don’t want a ban, but Snapchat might.
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
Snapchat+ hits 3 million subscribers in part thanks to MyAI chatbot, while Snap focuses on partnerships and exclusive content to boost engagement.
Microsoft’s ad service won’t be the only one ditching Twitter: The companies are clashing over API access, but Twitter’s decline makes it an easy breakup.
On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.