Medical misinformation isn’t freedom of speech: As more consumers turn to online sources to diagnose their health conditions, a federal judge’s order could help spread harmful medical content.
Can Google and Meta make it without news? The two companies banned news links in Canada after months of conflict with regulators over a bill to compensate publishers.
Creators descend on the Croisette: Influencer marketing spending is increasing as ad budgets remain tight.
There will be 3.86 billion monthly social network users this year, equal to almost half (48.3%) of the world’s population. Despite concerns about content moderation and data privacy that have plagued Facebook, Twitter, and TikTok—to name just a few—the social audience is still on the rise.
Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.
On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.
TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.
Reddit’s protest reveals a fatal flaw: Despite the platform’s important utility, it’s failing to monetize effectively and is alienating users.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and:
Healthcare providers, young patients meet on TikTok: Physicians are delivering educational content on social media—Gen Zers are taking notice.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.
Social media under scrutiny: Leaders like Meta, Twitter, and YouTube face criticism over handling political content and questions arise concerning the impact of layoffs on election integrity.
Twitter could face $475K daily fine, but Musk’s mind is on cage fights: A Vegas brawl won’t save Twitter from regulatory fines, lawsuits, eviction, or Meta’s Threads launch this summer.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Plenty of LGBTQ+ progress to be had: GLAAD report reveals escalating harassment against community on social media, highlighting Twitter's alarming decline in safety.