Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
A Texas law makes state a breeding ground for social media lawsuits: The measure requires parental consent for usage, but its definitions are ill-defined.
Twitter hit with major lawsuit: Music publishers allege rampant copyright infringements and seek $250 million in damages.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Twitter is getting evicted from Colorado office: Musk’s continued focus on ideology instead of practical business decisions means real-world consequences for the social media platform.
Get ready for an influencer surge on YouTube: The platform just lowered monetization requirements as influencer and political ad spending are rising.
Mass protest on Reddit: Over 8,000 subreddits go private due to API changes as platform's financial aims clash with community interests.
Outstanding performance with a catch: Black creators excel in engagement and media value across social platforms but face significant pay disparities.
Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Capitalizing on Twitter turbulence: Meta gears up to launch Threads, an Instagram-based alternative.
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Visual search is coming to TikTok Shop: While the technology may drive more consumers to use TikTok as a product discovery and research tool, it may not boost sales.
‘Tens of millions’ will die from social media, Meta whistleblower warns: Meta gets bad press ahead of its Threads launch. With AI in the mix, social media controversy will worsen.
Twitter won’t pay Google Cloud, giving Meta a ‘saner’ option play: The repeat of its AWS bill refusal antic isn’t great timing given Meta’s preparation to launch a rival platform.
Without its users, Reddit has nothing to advertise against: The company got a tough reminder on Monday when thousands of communities held a sitewide protest.
TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.
Twitch’s attempt to crack down on brand-influencer partnerships fails: The platform walked back unpopular rules that limited independent advertising deals.
Instagram may follow Snapchat and TikTok in deploying AI chatbots: Move promises to reshape user engagement and advertising but demands cautious implementation to ensure user safety
Whether you’re an established brand like Wendy’s or a young D2C building an audience, understanding the right mix between organic and paid social is key, especially as the line between the two blurs. “I think paid is planned paid, and organic has opportunistic pay that could go along with it,” said Jimmy Bennett, vice president and global head of brand engagements and partnerships at Wendy’s.