Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
Twitter alternative Koo shines in Brazil: Platform benefits from Musk’s content moderation cutbacks and its own localization efforts.
The creator economy could be a more than $100 billion industry, but market sizing is difficult
On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Meta leans into verification for incremental revenues: Slower ad market forces company to take a page from Twitter’s playbook.
The “de-influencing” influence: The new trend of creators recommending what not to buy reflects a tough economy, disdain for fakery.
TikTok still won’t give clear info on creator payouts: Its new Creativity Program promises higher revenues but conveniently skirts around the specifics.
Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.
Instagram takes a page from Telegram’s playbook: The platform’s latest foray from its roots could appeal to creators.
Twitter sparks up cannabis ads: The social media platform opens the door to cannabis companies to boost ad revenues in the US, but it will need to recover its reputation among Big Pharma.
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
Meta responds to consumer transparency demands: Its ad new transparency tool could build trust at a time when TikTok's is experiencing some erosion.
With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.
Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.
For TikTok, the second time’s the charm: The app’s creator fund has had repeated issues with payouts. But rather than adopt another model, it’s revamping the fund.
BeReal’s Spotify integration is a big next step: The app is adding the ability to share music and podcasts but should be careful not to wander from its core mission.
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.