ByteDance takes aim at Amazon’s book sector prowess: Building on its engaging algorithm and #BookTok’s success, ByteDance’s new social media platform for bookish users might pull sales away from Amazon.
Mix Twitter and Tucker Carlson to create advertising poison: Carlson’s audience hasn’t made him appealing to advertisers, and he can’t reverse Twitter’s decline.
TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.
LinkedIn leads in news trustworthiness among social players: Platforms with lower info reliability scores could suffer from lower time spent, which affects ad revenues.
Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock’s CMO, ahead of her session at CommerceNext in June.
NFL looks to get younger viewers in its game: League enlists Gen Z influencers to capture Sunday Ticket signups, but it could be a hard sell.
Meta’s robust financial rebound might lack staying power: Its commercial AI and social media growth struggles put Meta’s metrics in a dimmer light. It’s time for a fresh product.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.
The battle against TikTok took center stage at this week’s NewFronts, as Meta, Snapchat, and YouTube unveiled new ad products tied to short-form video. While none of them can compete with TikTok’s lock on the youth market or the enormous amount of time its users spend on the app, these new ad products are an attempt to bring Reels, Spotlight, and Shorts into greater parity with TikTok’s ad formats.
Influencer marketing is getting more expensive. While rates vary based on factors such as the platform, the content type, and creator follower counts, the overall trend for pricing is up.
Both companies are fighting to grab a larger share of digital ad spending growth.
Snap looks for revenue lift from new ad products: NewFronts presentation includes increased facilitating of brand-creator partnerships.
LinkedIn improves Premium subscriber experience: Job hunters can now tap AI to send out better—or just more?—cover letters.
Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.
Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.
BeReal’s latest feature zeroes in on celebs: RealPeople feed of intriguing people aims to boost engagement with app.
TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Condé Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok’s efforts to make the platform more appealing to publishers, even as risks of a US ban loom.
Mastodon simplifies its sign-up process to attract more users: Elon Musk at Twitter create opportunities for alternative platforms.