In Threads’ first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.
On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.
Threads simultaneously eats Twitter’s traffic and feeds its usage: Meta’s Threads might keep Twitter afloat as Musk loyalists dig in their heels. But Threads’ traffic metrics will win ad revenue.
Threads plans first updates: User interface complaints lead to changes that may make the new app appeal to Twitter power users.
Twitch has a unique take on short-form video: The livestreaming platform is turning user clips into a feed to help boost creator discovery.
100 million users in five days represents unprecedented adoption for Meta’s Twitter rival, but future growth could be stifled by privacy concerns and lack of feature parity.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Meta under fire for bank fraud on its platforms: Facebook, Instagram, and WhatsApp are attracting financial scammers. Regulation and reputational risk make fraud prevention a wise tech investment.
Snap is enticing creators with revenue sharing: The struggling social media company has pulled notable celebrities like David Dobrik away from competing platforms.
We have upped our social user forecast since our last revision in December 2022. And next year, there will be nearly the same number of social users in the US as there are TV viewers, a historic audience shift. If there’s any medium that’s “dying,” it’s linear TV.
Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.
Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
Population size matters: Indian firms dominated a social media ranking of retail banks conducting the bulk of their marketing activities in English—but two Canadian banks and Chase also slipped into the top 10.
Threads vs. Twitter: Meta shows off its social media leverage with a successful Threads launch. Digital privacy will be key in thwarting its plan to beat Twitter.
Canada isn’t on speaking terms with Google and Meta: Regulators pulled ad spending on the platforms in response to the duopoly’s attempt to ban news links.