In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
BeReal gets serious about increasing engagement and time spent: Its new feature allows users to actually post on the platform more frequently. Imagine that!
Removing verified checks from thousands of users—including high-profile individuals and government agencies— escalates the risk of impersonation and misinformation.
Snapchat+ hits 3 million subscribers in part thanks to MyAI chatbot, while Snap focuses on partnerships and exclusive content to boost engagement.
Microsoft’s ad service won’t be the only one ditching Twitter: The companies are clashing over API access, but Twitter’s decline makes it an easy breakup.
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.
Netflix pilloried as livestream fails: “Love is Blind” reunion glitch is a bad look for goal to leverage live events to keep platform sticky.
In most countries, TikTok bans are currently limited to government devices. But global and international marketers who rely on TikTok need to be ready to pivot their strategies in case a broader US ban causes a ripple effect in other markets.
“Over 50% [of users] say they view Pinterest as a place to shop,” said Pinterest CEO Bill Ready. “Yet we haven’t made it easy for them to shop historically, as shoppable content was not integrated into core experiences.”
Marketers are on the prowl for the next big social media platform. They’re eyeing names like BeReal, Lemon8, and Zigazoo, but so far, no platform has gained users the way TikTok did. “Understanding why certain apps surge and why some ultimately fizzle is vital to keep up with changing social user trends and behaviors,” said our analyst Jasmine Enberg. We took a closer look at what marketers are watching.
Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.
Meta’s shares up 131% due to social media strategies: After getting hit by Apple’s privacy policies, Meta’s AI and video strategies position it to rival TikTok and Twitter—but there are caveats.
Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.
LinkedIn introduces free verification badges to increase credibility: Despite concerns over privacy and security, the move could be a winner.
“Consumer acquisition costs have gone up. Data is harder and harder to access. It’s trickier to figure out how to target our consumer in the right way.” That’s Kendra Scott’s CMO Michelle Peterson, summarizing the state of marketing right now. The jeweler has found success both online and in-store by leveraging its D2C roots, pushing a viral TikTok presence, and working with the right influencers.
Social media newcomer Lemon8 racked up about 64,000 US downloads per day, on average, in recent weeks, according to Apptopia. The platform, which comes from TikTok owner ByteDance, capitalizes on the shopability of photos and short videos with its Pinterest-meets-Instagram format.
Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it’s exploding), and more.
Influencers may be an attractive option for brands looking to broaden their reach, but if a creator isn’t able to promote the service or product, it can come off as inauthentic and turn consumers away. Brands looking for a way to promote their products should look to longer-term brand ambassadorships. Here are three reasons why.
TikTok eclipsed Twitter, Pinterest, and Snapchat in US users within just a few years, according to our estimates, and now it’s chasing Instagram. After years of exceptional growth, TikTok will boast more than 100 million US monthly users in 2023—unless lawmakers stand in its way.