Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
Plenty of LGBTQ+ progress to be had: GLAAD report reveals escalating harassment against community on social media, highlighting Twitter's alarming decline in safety.
Using social media to attract patients: Consumers, especially younger ones, are engaging with health brands on social media. That’s a big patient acquisition opportunity for healthcare marketers and providers.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
A Texas law makes state a breeding ground for social media lawsuits: The measure requires parental consent for usage, but its definitions are ill-defined.
Twitter is getting evicted from Colorado office: Musk’s continued focus on ideology instead of practical business decisions means real-world consequences for the social media platform.
Twitter hit with major lawsuit: Music publishers allege rampant copyright infringements and seek $250 million in damages.
Get ready for an influencer surge on YouTube: The platform just lowered monetization requirements as influencer and political ad spending are rising.
Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Outstanding performance with a catch: Black creators excel in engagement and media value across social platforms but face significant pay disparities.
Mass protest on Reddit: Over 8,000 subreddits go private due to API changes as platform's financial aims clash with community interests.
‘Tens of millions’ will die from social media, Meta whistleblower warns: Meta gets bad press ahead of its Threads launch. With AI in the mix, social media controversy will worsen.
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Visual search is coming to TikTok Shop: While the technology may drive more consumers to use TikTok as a product discovery and research tool, it may not boost sales.
Capitalizing on Twitter turbulence: Meta gears up to launch Threads, an Instagram-based alternative.
Without its users, Reddit has nothing to advertise against: The company got a tough reminder on Monday when thousands of communities held a sitewide protest.
Twitter won’t pay Google Cloud, giving Meta a ‘saner’ option play: The repeat of its AWS bill refusal antic isn’t great timing given Meta’s preparation to launch a rival platform.
TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.