Elon Musk has a new role—and it’s not what we thought it’d be: Rather than joining Twitter’s board, he’s opting to become the platform’s activist investor par excellence.
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Influencer payouts on social media are fickle, but creators have little choice: Instagram and others are getting criticized for opaque monetization rules.
Twitter braces itself as Elon Musk takes a board seat: The notoriously unpredictable tech visionary promises “significant improvements” to the platform, but that may not be enough to boost advertising revenues.
Pinterest’s ban on climate misinformation reflects rising interest in sustainability: The platform’s new climate policy forbids the posting of false or misleading content, including ads.
The Canadian government intervenes to save local news: Proposed legislation would require Meta, Google, and other tech platforms to pay publishers for their content in a bid to revitalize a struggling industry.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
Experiential marketing makes a return, but COVID still looms large: Food brands’ plans for in-person activations could be soured by a new omicron surge.
Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Underrepresented creators remain underserved by major social media platforms: Pinterest is trying to change that, but there’s still more work to be done.
Big Tech’s strategies in the EU could be dramatically overhauled in October: That’s when the Digital Markets Act goes into effect—and it could be huge.
Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.
Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.
Reels is a win for Instagram, but smaller brands struggle to keep up: Food brands have decried algorithm changes that have harmed their businesses.
Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.