Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
As some platforms lean into creators, Pinterest takes a step in the other direction: Its Creator Rewards program is no more, as of November 30.
TikTok’s CEO tries to quiet content safety and Chinese controversies: Shou Zi Chew gave a rare interview touting the app’s answers to criticisms.
Reddit’s CES 2023 activation for consumers is really a play for ad dollars: The “Future Tellers” installation and new research make a case that the social stalwart is an underutilized ad platform.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Twitter’s new product launches are all about performance marketing: With brands prioritizing bottom of funnel objectives, will it be enough to distract from the platform’s recent controversies?
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Though year-over-year growth of social buyers is slowing slightly following a two-year surge, US social commerce sales will continue to climb through 2025. We take a look at what’s driving this growth, which platforms are emerging as leaders, and what social buyers really want.
Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.
Twitter’s latest data breach: Phone numbers, email addresses, and more for millions of Twitter users is out in the wild and could be used for phishing. The leak underscores growing vulnerabilities at Twitter.
Elon Musk’s erratic tweets continue to scare away advertisers: Apple is the latest brand to halt its Twitter ad spend.
Big Tech asks DOJ for help as SCOTUS cases loom: Tech is anxious over the future of the internet. As good faith content moderation languishes, more political polarization could ensue.
TikTok’s downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.
Snapchat, Disney lean into AR tech to promote ‘Avatar’ film: Custom lens employs machine learning to make users resemble movie’s characters.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Meta is still trying to improve its teen user image: Its latest attempt to quell its poor reputation with parents and regulators is a slew of privacy features for teens.
TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it’s the marketing strategy behind clothing retail American Eagle Outfitters.
Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.
As Twitter Gaming goes silent, other platforms may benefit: Game producers and players look to other channels amid Twitter disarray.