The creator economy is podcasting’s next battleground: Apple Podcasts is rolling out features that rival existing ones offered by Spotify.
Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.
A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.
Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.
Snap’s new AR landmarks are a glimpse at a mobile metaverse: The company found success with try-on AR lenses, but now it’s going beyond.
Read the latest stories on social media regulations from Insider Intelligence.
Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.
Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.
Moderation protects users and brand partners: Twitch is taking legal action after last summer’s protest against how it handled hate speech on the platform.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.
Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.
Instagram’s consolidation is one more example of the ascendant “super app” concept: Boomerang, Hyperlapse, and IGTV are all going away, as platforms realize they don’t want users toggling between experiences.
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.
UK generations exhibit differing digital behaviors: Report finds heartier use of technologies among younger age groups, but older cohorts represent the most attractive revenue stream for brands.
Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.