Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?
TikTok’s longer and longer videos threaten YouTube’s throne: The platform’s meteoric rise has changed the way users engage with video.
As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.
Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.
The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.
Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.
Tumblr taps subscriptions as an ad alternative: The platform is now offering ad-free scrolling for $4.99 a month, but that’s unlikely to turn its losses around as it sheds users.
Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go
Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.
LinkedIn launches podcast network: The platform has been trying to tap into the growing audio space and creator economy for more than a year.
TikTok’s adoption has exploded. In our inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Netflix’s comedy clip channel is a discoverability no-brainer: The streaming giant is bringing a TikTok-like feed of short videos to its TV app.
Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.
Brands can’t afford to ignore social commerce: Nearly all social media users plan to make at least one purchase through social shopping or influencer commerce.
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.
The creator economy continues to accelerate, particularly internationally: Both Twitter and Cameo have announced new initiatives to keep creators and celebrities on their platforms.
Snapchat’s Ticketmaster tie-up bolsters its location data goals: The partnership includes a way to discover nearby concerts via the Snap Map, plus a new mini-app that suggests ideas based on user preferences.
Chamber aligns with Big Tech: The largest US lobbying group is going against the FTC as Big Tech’s new enforcer. Its involvement could make it harder for the government to enforce antitrust laws.
Digital health platforms could capture more consumers with stronger social media strategies: VillageMD bought digital patient engagement platform HealthyInteractions—and while it’ll benefit Walgreens’ healthcare push, consumers don’t always know there are digital options like VillageMD’s available.
Nextdoor’s changes aim to temper users and ease brand concerns: A number of new features encourage positive user interactions on an app known for its controversies.