By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.
Social commerce is expected to reach more than $1 trillion in 2025: Platforms have invested heavily in the space, though consumers are still uncertain about its trustworthiness.
On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social media video statistics are. Tune in to the discussion with global director of marketing at Smartly.io Riikka Söderlund and eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Facebook is back in the FTC’s sights: The social media giant’s acquisition strategy is under scrutiny as the next wave of antitrust legislation rears its head.
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Instagram is testing the ability to rearrange your grid: this new feature could spur incremental usage of the “main” feed, something that has lagged in recent years.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
Amid scrutiny of its data policies, Meta launches Privacy Center: With user trust in Facebook still low, parent company Meta hopes more transparency will quell criticism.
TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.
Take-Two Interactive can make mobile and social gaming play with $13B Zynga acquisition: Merger would create one of the largest gaming conglomerates.
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Twitter tests reaction tweets in bid to restore Fleets-like functionality: This time around, however, its photo- and video-sharing feature won’t be separated from the standard way of replying to tweets, which could aid adoption.
TikTok tests “Repost” button to send videos to friends' For You feed: The move could attract more passive users to the platform as it looks to continue its growth.
Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.
How the “metaverse” developed in 2021: The concept has been around for decades, but came of age this past year amid the Facebook rebrand.
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
Headroom looks to disrupt Zoom fatigue with AI: The new videoconferencing tool integrates productivity and transcription functionality. Can it measure up against leading conference players?
Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.